PPC, SEO

4 weeks ago

India ViralKraft Full time

About ViralKraft:

At ViralKraft, we are a full-service marketing agency dedicated to delivering results that matter. We specialize in data-driven digital marketing strategies, focusing on both paid and organic channels. Our mission is to help businesses grow by enhancing their online presence, driving traffic, and increasing conversions. We're expanding our team and are looking for a talented PPC, SEO & Organic Marketing Specialist to help our clients achieve sustainable growth.

Role Overview:

As a PPC, SEO & Organic Marketing Specialist at ViralKraft, you will be responsible for planning, executing, and managing SEO and PPC strategies for our clients across various industries. Your primary goal will be to boost their online visibility through paid advertising (Google Ads, Meta Ads) and organic search optimization, driving high-quality traffic and maximizing conversions.

Responsibilities:


• PPC Strategy: Manage, optimize, and report on paid ad campaigns across Google Ads and Meta (Facebook/Instagram).


• Keyword Research & Ad Targeting: Conduct in-depth keyword research for PPC and SEO, ensuring targeted traffic.


• SEO Strategy Development: Perform audits, competitive analysis, and keyword research to create actionable SEO strategies.


• On-Page SEO: Optimize website content, meta tags, images, and internal linking to improve search engine rankings.


• Off-Page SEO & Link Building: Develop link-building strategies to increase domain authority and search visibility.


• Technical SEO: Focus on site speed optimization, mobile responsiveness, and other technical aspects to improve website performance.


• Content Strategy: Collaborate with the content team to create SEO-optimized content for blogs, landing pages, and product descriptions.


• Local SEO: Implement location-based SEO strategies for clients with physical stores/offices.


• Social Media & Organic Campaigns: Assist with organic social media strategies to engage users, increase brand visibility, and drive traffic.


• Campaign Monitoring & Reporting: Use Google Analytics, Google Search Console, SEMrush, and other tools to track, analyze, and report on PPC and SEO performance.


• Client Communication: Communicate strategies, results, and updates to clients, ensuring their satisfaction and understanding of ongoing campaigns.


• Continuous Learning: Stay updated with the latest SEO and PPC trends, algorithm changes, and best practices.

Requirements:


• Experience: At least 7 years of experience in SEO, PPC (Google Ads, Meta Ads), and organic marketing.


• Technical Skills: Strong understanding of SEO and PPC principles and hands-on experience with the tools mentioned (Google Analytics, Google Search Console, SEMrush, etc.).


• Tools Knowledge: Proficiency with SEO and PPC tools like SEMrush, Google Ads, Facebook Ads Manager, Moz, Ahrefs, Screaming Frog, etc.


• Content Optimization: Ability to research keywords and optimize content effectively for both SEO and paid campaigns.


• Communication Skills: Strong written and verbal communication skills to present strategies and results effectively to clients.


• Problem-Solving: Excellent analytical skills to identify issues, opportunities, and make data-driven decisions.


• Self-Motivated: Ability to work independently and manage multiple projects simultaneously while meeting deadlines.


• Preferred Qualifications: Degree in engineering, or related field. Certifications in digital marketing, SEO, or Google Ads are a plus.

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