Social Media Manager

3 weeks ago

Gurugram, India RSK Travel Consultants Full time

We are looking for an experienced Social Media Manager with strong expertise in Meta (Facebook & Instagram) advertising, Sales Funnel Management, and Marketing Emailers to join our digital marketing team. The ideal candidate must have around 4 years of experience in Digital Marketing and will be responsible for managing multiple client accounts, running paid campaigns, creating and promoting sales funnels, and designing impactful marketing communication to generate high-quality leads with maximum ROI.

Role & responsibilities

  • Manage and grow Meta (Facebook & Instagram) accounts for multiple clients.
  • Plan, execute, and monitor sponsored ad campaigns with focus on lead generation and ROI.
  • Apply best practices and Meta algorithms to ensure maximum visibility, engagement, and conversions.
  • Create, manage, and promote sales funnels across various platforms to drive high-quality leads.
  • Continuously analyze funnel and campaign performance, and tweak parameters (audience targeting, placements, budget, etc.) to maximize output.
  • Design and execute marketing emailers and newsletters to engage audiences and nurture leads.
  • Work on lead quality enhancement by applying advanced targeting strategies, retargeting, and segmentation.
  • Create and design social media creatives, brochures, and promotional content aligned with brand identity.
  • Collaborate with design and content teams to develop engaging posts, landing pages, emailers, and ad creatives.
  • Conduct regular reporting on campaign, funnel, and email marketing performance with actionable insights.
  • Stay updated with the latest Meta algorithm changes, funnel marketing tools, and email marketing trends.
  • Ensure high-quality content delivery with strong command of the English language (written & verbal).

Preferred candidate profile

  • Minimum 4 years of proven experience in digital marketing, Meta ad management, sales funnel marketing, and email campaigns.
  • Strong expertise in Facebook Ads Manager and funnel-building tools (ClickFunnels, Leadpages, HubSpot, or similar).
  • Hands-on experience with email marketing tools (Mailchimp, HubSpot, SendinBlue, etc.).
  • Proven track record of driving quality leads and measurable ROI through both funnels and emailers.
  • Proficiency in creating social media posts, brochures, emailers, and ad creatives.
  • Excellent analytical skills with ability to optimize campaigns and funnels in real time.
  • Creative mindset with knowledge of design tools (Canva/Photoshop preferred).
  • Strong English communication skills (both written & verbal).
  • Ability to multitask and manage multiple client accounts simultaneously.

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