Marketing Associate
2 weeks ago
Us:
CognoSpace is an innovative educational solutions provider dedicated to fostering experiential learning in schools. Our activity-based curriculum spans the entire spectrum of STEAM education, delivered through smart experiential learning labs. These labs are equipped with state-of-the-art Science, Math, and Engineering equipment, including cutting-edge technology like AI, Drones, Automation, Augmented Reality, Virtual Reality, and 3D Designing/Printing. We partner with schools to create modern learning environments that inspire and engage students.
Job Summary: As a Marketing team member at CognoSpace, you will play a key role in driving the success of our marketing initiatives. You will assist in content creation, manage digital media, track performance metrics, conduct market research, support the sales team, and oversee social media channels. This is a dynamic role requiring a blend of creativity and analytical skills to optimize campaigns and support overall sales growth.
Key Responsibilities:
Content Production: Development of (Ideation, Creation, Coordination) of engaging content for social media, emails, blogs, brochures and other collaterals for the Sales and Marketing pipeline Campaign Strategy: Assist in developing digital media plans and recommendations. Campaign Execution: Maintain budget control, track performance, and optimize campaigns. Market Research: Conduct research to identify market trends and customer preferences. Past record of translating customer insights into marketing efforts and enhancing customer value. Social Media Management: Manage and grow our social media channels. Performance Reporting: Track and analyze key marketing metrics. Sales Team Support: Collaborate with the sales team to align marketing and sales efforts. Catalogue and E-Commerce Management: Build and Manage the e-commerce SKUs and report analytics across various platforms, including on in-house channels. Category Management: Drive business growth, and market share of the specific category with strong product, competition, and consumer analytics. Work closely with the marketing, sales, and operations teams to ensure alignment on category objectives and campaigns. Funnel construction and Management: Identify leakages in funnels and take corrective actions, build funnels where none exist and where a better route can be justified via data and experiments.
Eligibility Criteria: MUST-HAVE: A creative plus analytical DNA with a proof of work (projects, portfolio, etc) 2-8 years of experience and Master's degree in a related field Good to have: Google & Facebook Ads certification required. Experience with SEO/SEM campaigns Solid computer skills, including MS Excel, web analytics Strong analytical and problem-solving skills Excellent written and oral communication skills Ability to multitask and manage projects effectively Pre-Interview Tips: Research to understand the following: Product offerings of CognoSpace, Competitive landscape we operate in, Consumer profile and behaviour and Market Trends. Be ready with a showcaseable proof of work from your portfolio.
Reporting to:
Chief Revenue Officer, Ex-Principal Director, Aakash BYJU'S.
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