Digital Marketing Executive

2 days ago

Ernakulam, India ANTON'S MEDICODE Full time

JOB DESCRIPTION:

Key Responsibilities

  1. Social Media Management

  2. Handle Anton's Facebook & Instagram accounts with consistent, theme-based posting.

  3. Post daily content including updates, testimonials, course info, and events.
  4. Monitor messages, reviews, and engage with followers to build community.

  5. Strategize to increase page reach, engagement, and follower count.

  6. Google Ads & Meta Ads Campaigns

  7. Plan, run, and optimize Meta (Facebook & Instagram) campaigns targeting course sign-ups and leads.

  8. Set up and manage Google Search, Display, and YouTube Ads to drive traffic and conversions.
  9. Monitor ad performance, allocate budgets, and adjust creatives and targeting as needed.
  10. Generate potential leads and follow up with counsellors for lead quality and status.

  11. Regularly report on ROI and suggest improvements.

  12. Content Creation & Video Production

  13. Participate in anchoring videos, Instagram reels, and educational shorts.

  14. Coordinate and assist with video shoots for student testimonials, course intros, and live sessions.

  15. Write engaging captions and create content ideas relevant to the student community.

  16. Website Management & SEO

  17. Edit and update website content (course info, blogs, banners, etc.) using a basic CMS.

  18. Conduct on-page SEO optimization including meta tags, keyword placement, and internal linking.

  19. Manage and update Google My Business (GMB) for local SEO and reviews.

  20. Design & Collateral Creation

  21. Design course posters, brochures, event banners, and digital flyers using Canva or Photoshop.

  22. Create and edit Course Completion Certificates as per batch and student details.
  23. Assist in designing internal notices and training materials when required.

⸻

Skills & Tools Required

  • Meta Ads Manager & Google Ads
  • Canva / Photoshop / Figma (basic design)
  • Comfortable in front of the camera for reels or anchoring
  • Website CMS (basic knowledge)
  • SEO tools like Google Search Console, Keyword Planner (basic use)
  • Communication & Team Coordination

Job Type: Full-time

Benefits:

  • Cell phone reimbursement

Schedule:

  • Day shift

Supplemental Pay:

  • Performance bonus

Work Location: In person

Expected Start Date: 10/09/2025

Job Type: Full-time

Pay: ₹20, ₹40,000.00 per month

Benefits:

  • Cell phone reimbursement

Work Location: In person

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