Digital Marketing Executive

5 days ago

Ernakulam, India MEDCITY INTERNATIONAL ACADEMY KOCHI Full time

We are seeking a talented and enthusiastic Digital Marketing Executive to join our team at [Institution Name]. As a Digital Marketing Executive, you will play a pivotal role in implementing and executing digital marketing strategies to promote our IELTS, OET, German language programs, and abroad education consultancy services. Your creative mindset and digital expertise will contribute to our online presence and engagement with the target audience.

**Responsibilities**:
Assist in the development and execution of comprehensive digital marketing campaigns to drive brand awareness, lead generation, and student enrollment for IELTS, OET, German language courses, and abroad education consultancy services.

Monitor and manage the institution's social media accounts, engaging with followers, responding to comments, and promoting positive interactions.

Assist in optimizing the institution's website content for search engines (SEO), including keyword research, on-page optimization, and content updates.

Support the implementation of pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media channels.

Analyze digital marketing data and provide insights on key performance metrics to enhance campaign effectiveness and make data-driven decisions.

Stay updated with the latest digital marketing trends, tools, and best practices, sharing relevant insights and recommendations with the team.

Assist in coordinating and executing online events, webinars, workshops, and other digital initiatives to engage with prospective students and clients.

Collaborate with graphic designers, content creators, and web developers to ensure consistent branding and user experience across all digital assets.

**Requirements**:
Proven experience or strong academic background in digital marketing, communications, or a related field.

Creative mindset with excellent written and visual communication skills.

Strong attention to detail and the ability to manage multiple tasks simultaneously.

Basic understanding of SEO principles and best practices.

Passion for the education sector and an eagerness to contribute to the growth of the institution.

Experience with graphic design, video editing, or other creative skills is a plus.

Join our dynamic team and contribute to our institution's digital presence and success. If you are a motivated individual with a passion for digital marketing and education, we encourage you to apply. Please submit your resume and a cover letter detailing your relevant skills and interests

**Salary**: ₹12,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

- Ernakulam, Kerala: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)
- total work: 1 year (preferred)

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