Digital Marketing Manager

3 weeks ago

Mumbai Metropolitan Region, India The Black Box Co. Full time

Role Overview We are looking for a Marketing & Media Manager to lead Sestra’s marketing strategy, content direction, and media planning. You’ll be responsible for building brand awareness, driving customer acquisition, and nurturing a loyal community through innovative storytelling, social media, partnerships, and digital campaigns. Job Title : Marketing & Social Media Manager Company/ Brand: Sestra Location : Fort, Mumbai Office Hours : 10am to 6pm (Mon to Frri & Sat- 10 to 4Pm) Website : Instagram : Salary : Upto 6LPA About Sestra At Sestra, we’re creating space for ease. We design nightwear that lets women go bra-less while feeling supported and covered — combining comfort, confidence, and beautiful design. As we grow our community, we’re looking for a creative and data-driven Marketing & Media Manager to tell our story, elevate our brand, and expand our reach across digital and offline channels. Key Responsibilities 1. Brand & Content Strategy Develop and execute Sestra’s marketing calendar and content strategy aligned with brand values and product launches. Maintain a consistent brand voice and visual identity across all channels. Oversee creative production (photo, video, copy) for campaigns, email, and web. 2. Social Media & Community Manage social media channels (Instagram, TikTok, Pinterest, etc.), growing engagement and reach. Plan and execute influencer collaborations and user-generated content initiatives. Engage directly with the community to build authentic relationships and gather feedback. 3. PR & Partnerships Develop relationships with media, stylists, and brand partners. Oversee press releases, brand features, and event activations. Identify partnership opportunities aligned with Sestra’s values and audience. Qualifications/Skills 2-6 years of experience in brand, marketing, or media management (fashion, lifestyle, or DTC experience preferred). Strong creative eye with a deep understanding of digital storytelling and social media trends. Proficiency with Meta Ads Manager, Google Analytics, and influencer management tools. Exceptional communication and project management skills. Passion for women’s comfort, body positivity, and mindful design. Interested candidates can call on

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