Digital Web Analytics Engineer

3 months ago

Bangalore, India One of the Consulting Firms Full time

Job Description :


- Participate in business requirements discussions with different project teams.

- Document business requirements

- Should be able to coordinate and execute all day-to-day project activities and report status to management.

- Write clean, scalable code using JavaScript, jQuery programming languages.

- Test and deploy code.

- Revise, update, refactor and debug code.

- Should have strong troubleshooting skills.

- Should be able to understand issues, evaluate solutions and work with colleagues, to resolve issues.

- Should have good communication skills (both verbal and written)

- Translate business need into tagging specifications.

- Validate and test tagging implementation.

- Prioritize data collection enhancements and defects to ensure a timely delivery of current and upcoming initiatives and validate resolutions.

- Document data collection standards for all new development efforts/site functions

- Create and establish effective governance process for managing and organizing tags with in TMS.

Reporting :

- Develop reports to assess and track all activity on website, mobile and other digital assets of the company using Adobe Analytics

1. Prepare and produce analytics reports on a weekly, bi-weekly and monthly basis.

2. Manage data pulls of varying size and complexity.

3. Refine existing dashboards and create new dashboards based on business need.

4. Clearly translate data points into easily digestible presentations, insights, and recommendations

- Monitoring performance impact of key customer experience improvements (features/ functionalities) launched to website, marketing campaigns, site enhancements, and other tests.

- Build automated dashboards identifying key performance indicators that drive actionable business decisions.

Qualification :

Education :

- Any graduation

Experience :

- 1 - 5 years of overall experience which should include at least 2 years of web/Digital analytics

- Experience in end-to-end Analytics Implementation using tag management tools such as Ensighten (preferred), DTM/Launch, GTM, Tealium etc.

Technical Competencies :

- Domain knowledge of the below areas is a must.

1. HTML, CSS, JavaScript, jQuery, Regular Expressions, JSON, HTML & CSS selectors and JavaScript Frameworks

2. Knowledge of Responsive Design and Single Page Applications

3. Design & Develop Data Layers.

- Knowledge of Adobe/Google analytics and Adobe Target/Google Optimize

Behavioral Competencies :

- Excellent communication, and client partnership capability

- Proven ability to understand all available information, synthesize, and communicate a proposed solution clearly and concisely.

- Good coding and debugging skills in JavaScript & JQuery

- Good reporting skills in Excel and PPT

(ref:hirist.tech)

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