Content Writer
1 month ago
Tetra Investments is a multinational corporation with operations spanning India, GCC countries, and Egypt. Our diverse portfolio encompasses industries including Advertising, Marketing Communications, Event Organizing and Management, Real Estate, Interiors and Fitout, Furniture Manufacturing, and Information Technology. Committed to empowering customers and enriching lives, Tetra Investments prioritizes innovation, excellence, and customer satisfaction in all aspects of our business. With a vision to be a global leader, Tetra Investments aims to provide innovative solutions that empower individuals and organizations, while fostering a culture of integrity and continuous improvement
Roles and Responsibilities
* Write original and engaging content for various platforms and formats, including website copy, blog posts, articles, social media posts, email newsletters, product descriptions, advertising copy, and more.
* Conduct thorough research on topics, target audiences, and industry trends to ensure content is accurate, relevant, and up-to-date. This may involve gathering information from reliable sources, interviewing subject matter experts, and analyzing data.
* Develop a deep understanding of the target audience's preferences, interests, and needs. Tailor content to resonate with different audience segments and personas, using language and messaging that speaks to their motivations and pain points.
Incorporate relevant keywords and optimize content for search engines to improve organic visibility and drive traffic to websites or other digital platforms. Follow SEO best practices while maintaining readability and quality.
Collaborate with marketing teams to develop content strategies aligned with business goals and marketing objectives. Participate in brainstorming sessions, contribute creative ideas, and plan content calendars to ensure consistent publishing schedules.
Review and edit content for clarity, accuracy, grammar, punctuation, and style adherence. Ensure that content aligns with brand guidelines, tone of voice, and messaging standards.
Assist in the promotion and distribution of content across various channels, including social media, email, and third-party websites. Write compelling headlines, captions, and teaser copy to attract attention and encourage engagement.
Maintain consistency in brand messaging and tone of voice across all content channels and materials. Ensure that brand values, personality, and identity are effectively communicated to the audience.
* Work closely with designers, marketers, subject matter experts, and other stakeholders to develop content that meets project objectives and aligns with overall marketing strategies.
Track and analyze content performance metrics, such as website traffic, engagement rates, conversion rates, and social media metrics. Use data insights to evaluate content effectiveness, identify areas for improvement, and inform future content strategies.
* Stay updated on industry trends, content marketing best practices, and emerging technologies/tools.
EXPERIENCE : 1 TO 3 YEARS
CTC / 4LPA TO 6 LPA
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