Content Writer

1 month ago

bangalore, India Aptita Full time
Content Writer
The Content Writer will be a creative force and a crucial part of the marketing team. Your
role will extend beyond mere writing; you'll be collaborating across departments,
contributing to content strategy that engages and captivates, from crafting compelling DTC
ad scripts to creative user-facing comms.
Our ideal candidate is a creative writer, preferably with a strong command of Hindi/Hinglish.
You’re a master juggler, managing multiple projects with grace, swiftly adapting to changes
and always delivering on time. You also remain up-to-date with current trends, pop culture,
and social media etiquette. The role requires collaboration with cross-functional teams,
staying updated with industry trends, and driving brand awareness and lead generation.
ROLES
- Create high-quality written script content for platforms including social media,
marketing materials, and YouTube
- Conduct comprehensive research on market trends to stay informed of industry
developments.
- Draft copy for push notifications, SMS, in-app, WhatsApp comms, and other
user-facing touchpoints
- Collaboration and brainstorming with the other members of the team to come out
with innovative content ideas
RESPONSIBILITIES
- Taking complete ownership of your projects from inception to completion, and
collaborating seamlessly with design and video partners.
- Swiftly adapting to our ever-evolving narrative, quickly absorbing and aligning with
our brand tonality and values.
- You are meticulous and have an eye for detail. You ensure every piece of copy is
pristine, error-free, and in harmony with the brand messaging
- You do not merely pitch copy concepts; you present strategic insights to our business
leaders, showcasing your blend of wit, wisdom, and strategic thinking.
KEY REQUIREMENTS:
- Bachelor's/PG degree or equivalent experience in Advertising is preferred
- Relevant experience ranging from 2+ to 6 years
- Strong command over both English and Hindi/Hinglish languages. Knowledge of any
other regional language is a plus.
- Ability to articulate creatively across different mediums
- A strong portfolio of scriptwriting, and social media content creation.
- Extremely creative, witty, and enthusiastic with great interpersonal skills.
- Ability to understand and communicate with 'Bharat' users

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