Brand Marketing Manager

3 days ago

Hyderabad, India People Combine Business Initiatives Full time

Join Coschool  Where Learning Meets Innovation

Are you ready to build a brand thats reshaping the future of education?

At Coschool, were redefining how education is delivered by integrating cutting-edge Gen-AI technology into a next gen EdTech platform.

Now, were on the lookout for a creative powerhouse  a strategic thinker, passionate storyteller, and master executor  to lead our brand marketing efforts.

What You'll Own

Brand Campaign Ideation & Execution

  • Develop, execute, and track end-to-end marketing campaigns aimed at increasing brand visibility and engagement.
  • Continuously refine strategies based on performance metrics and market feedback.

Content Creation & Oversight

  • Ideate and lead creation of impactful brand assets including videos, graphics, and written content.
  • Collaborate with internal teams and external agencies to produce high-quality deliverables on time.

Agency & Vendor Management

  • Serve as the primary point of contact for creative and marketing agencies, ensuring alignment & track with brand guidelines and campaign objectives.

Brand Voice & Consistency

  • Own and maintain Coschool's brand voice across all platforms, ensuring messaging resonates with target audiences.
  • Provide brand guidelines and training for internal teams to uphold consistency in communications.

Trend Monitoring & Social Engagement

  • Stay updated on industry trends, social media shifts, and emerging platforms.
  • Identify creative opportunities to integrate Coschool into relevant conversations and communities.

Distribution & Channel Strategy

  • Leverage a deep understanding of different marketing channels (digital, traditional, SEO, social, PR, influencer marketing, events etc.) to maximize brand reach.
  • Experiment with new channels and assess ROI to optimize resource allocation

What We're Looking For.

  • 5 to 10 years in brand marketing, content marketing, or a related field, with a demonstrated track record of successful brand-building campaigns.
  • Proficient in content ideation and creation, including video, graphic, and editorial storytelling.
  • Ability to conceptualize unique marketing initiatives that resonate with diverse audiences and drive brand awareness objectives.
  • Excellent written and verbal communication skills; comfortable collaborating cross-functionally and managing external partners.
  • Strong analytical skills to interpret campaign data and market trends; ability to transform insights into actionable recommendations.
  • Proven ability to juggle multiple campaigns, manage budgets, and meet deadlines in a fast-paced environment.
  • Genuine interest in Edtech, emerging technologies, and the potential impact of AI on learning.
  • Resourceful, proactive, and adept at driving initiatives forward with minimal oversight

Why You'll Love Coschool

  • Creative freedom to experiment and innovate.
  • A purpose-driven mission that's transforming education worldwide.
  • A high-energy team of thinkers, builders, and dreamers.
  • Real ownership and growth your work will  make waves.
  • A chance to shape a brand from the ground up and make it unforgettable.

Ready to tell our story to the world?

Apply now and be part of something that matters.

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