Campaign Developer

3 weeks ago

Mumbai, India Xerago Full time

A detail-oriented and results-driven
Campaign Developer
with experience in the banking or financial services domain. The ideal candidate will have 4+ years of experience designing, executing, and optimizing data-driven marketing campaigns using Adobe Campaign. The role requires strong proficiency in SQL and experience with ETL tools such as SSIS to manage end-to-end campaign workflows, including data extraction, transformation, and loading from complex data environments. The candidate will work closely with marketing, data, and compliance teams to deliver targeted communications, enhance customer engagement, and ensure regulatory adherence.

Key Responsibilities:

  • Design and implement personalized 1:1 customer communication journeys using Adobe Campaign.
  • Build and optimize workflows and campaign automation to support acquisition, retention, and cross-sell initiatives for banking products.
  • Extend and customize Adobe Campaign database schema to align with customer lifecycle and compliance requirements.
  • Work with SQL to extract, transform, and segment customer data from banking data warehouses and external sources (via FDA or ETL processes).
  • Design and maintain ETL processes using tools like SSIS to enable seamless campaign data integration.
  • Ensure compliance with banking regulations (e.g., data privacy, opt-out preferences) in all campaigns.
  • Coordinate the execution, testing, monitoring, and tracking of multichannel campaigns (Email, SMS, Push).
  • Manage offer library and dynamic content blocks for various banking services (credit cards, loans, savings accounts).
  • Collaborate with marketing teams to deliver campaigns aligned with business goals and regulatory policies.
  • Resolve high-priority production issues and ensure minimal impact on critical campaigns.
  • Monitor delivery rates, bounce rates, and engagement metrics, and recommend data-driven improvements.

Required Skills and Experience:

  • 4+ years of experience in Adobe Campaign development and end-to-end campaign execution. (Mandatory)
  • Strong proficiency in SQL for data extraction, segmentation, and transformation.
  • Experience with ETL processes and tools such as SSIS for handling campaign data flows. (Mandatory)
  • Hands-on experience with campaign workflow orchestration and Adobe Campaign Classic or Standard.
  • Hands-on experience with HTML/CSS for email template customization.
  • Experience working with banking or financial institutions is preferred.
  • Good understanding of data privacy laws (e.g., GDPR, local banking compliance standards).
  • Experience with FDA (Federated Data Access) integration for data extraction.
  • Strong communication skills and ability to work in cross-functional teams.

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