Marketing Analytics

2 weeks ago

Pune, India Blucognition Full time

AVP Marketing Analytics

Location: Remote

Client: Leading US Specialized Fuel Commercial Card Provider

About bluCognition

bluCognition is an AI/ML-based start-up specializing in data analytics for commercial & consumer lenders in the US. Founded in 2017 by senior professionals from the financial services industry, we are headquartered in the US with a delivery center in Pune.

We build solutions leveraging AI, ML, and NLP technologies, combined with decades of risk management expertise at top global financial services firms. Our clients include some of the most progressive and largest names in the industry.

Role Overview

We are seeking a seasoned analytics leader to head the Marketing Analytics team for a US-based client, the market leader in specialized fuel commercial cards.

  • Lead a team of 2 analysts, delivering high-impact analytical solutions across marketing, product, and customer experience functions.
  • Partner with client business leaders to drive strategies for customer acquisition, engagement, retention, campaign optimization, and personalized offerings.
  • Provide hands-on expertise in analytics using SQL, R, Python, PySpark, Hive, etc.

Key Responsibilities

  1. Translate business requirements into scalable analytical solutions.
  2. Lead multiple projects simultaneously, delegate tasks, guide junior analysts, and synthesize results into holistic insights.
  3. Communicate complex analytical findings clearly to technical and business stakeholders.
  4. Leverage data sources (credit bureau, digital, partner, social, banking data) to design impactful marketing strategies.
  5. Analyze large datasets to deliver insights for portfolio growth and performance tracking.
  6. Develop and monitor portfolio MIS, recommending corrective actions.
  7. Align closely with client business teams to deliver analytics-driven strategies supporting business goals.

Requirements

  • 7+ years' experience in marketing/product analytics in financial services (banks, fintech, etc.).
  • Strong stakeholder management skills with ability to communicate to executive-level audiences.
  • Proven expertise in SQL (mandatory); working knowledge of Python desirable.
  • Solid understanding of statistics, probabilistic methods, and A/B testing.
  • Prior project management experience required.
  • Ability to work in unstructured environments with strong problem-solving skills.

Qualifications & Skills

  • Master's or Bachelor's degree in Mathematics, Statistics, or Engineering from a premier institution.
  • Experience with analytical/statistical tools such as SAS, SQL, Python.
  • Strong written and verbal communication skills.
  • Demonstrated ability to drive data-backed decision-making in marketing teams.

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