Marketing Manager

3 days ago

Thane, India Advanced Bolting Solutions Pvt. Ltd.-Navi Mumbai Full time

Marketing Manager Content Management -       Establish content standards, templates, and brand-aligned messaging for all ABS entities -       Lead the creation and updation of engineering-focused content such as technical brochures, catalogs, specification sheets, product manuals, service capability documents, case studies. -       Support the Sales and Service teams with sales enablement tools such as pitch desks, industry-specific presentations, product comparison charts, capability statements, tender support materials, and proposal templates. -       Collaborate with technical teams, R&D, service engineers to ensure content accuracy. -       Align collateral development with the company’s industrial solutions across sectors such as power, renewable energy, oil & gas, manufacturing, heavy engineering, and on-site industrial services -       Manage centralized digital libraries for technical and marketing materials used by global sales and service teams -       Ensure continuous version updates for all global content assets, and timely sharing of updated materials with sales and marketing teams globally -       Work collaboratively with global business heads, sales teams, and product managers for content needs Digital Marketing & Online Presence -       Plan and manage global social media content calendars. -       Oversee content creation for social media posts, campaigns, and digital communication- creation of industry-focused posts, announcements, launch campaigns, and explainer content -       Regularly update website structure and content to improve SEO and technical visibility. -       Support digital campaigns for product launches, webinars, technical demonstrations, and recruitment. -       Track digital analytics and propose improvements for traffic, engagement, and lead conversions. -       Plan and run lead-generation campaigns: e-mailers, industry portals, LinkedIn, trade shows. Also run industry-focused campaigns (e.g., OEM outreach, EPC outreach). Brand Management -       Ensure brand consistency across all documents, collaterals, uniforms, signage, and communication. -       Maintain and enforce corporate brand guidelines tailored for industrial environments. -       Support internal branding including shopfloor branding, safety communication boards, organisational culture branding -       Lead, mentor, and manage the Graphic Designer, Content Creator, and Digital Marketing Professional. Oversee workload allocation, output review, and creative development. -       Coordinate with design agencies and vendors for production of high-quality marketing material. Education ·       Bachelor’s degree in Marketing, Mass Communication, or related fields. ·       MBA/PGDM in Marketing preferred. Experience •          8-10 years of experience in content creation, marketing communications, or brand management. •          Strong exposure to global markets, industrial/manufacturing sectors, or engineering-driven businesses. •          Experience managing creative and digital teams. Key Skills & Competencies ·       Strong technical writing and communication skills. ·       Ability to translate engineering concepts into market-ready content. ·       Deep understanding of B2B industrial marketing. ·       Expertise in managing creative workflows and technical collateral development. ·       Strong project management skills with the ability to manage global stakeholders ·       Strong command over multi-format content creation.

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