Brand Strategist

Job Description:

About Us:

We’re Kinetic Stories – a creative tech agency building shaping tomorrow's brands in design, wellness, architecture, art and culture.

We work like a modern creative lab — communication architecture meets storytelling meets data driven growth. If you're someone who understands how communication strategies; blends with technology, creative storytelling and creating real impact through your work- you'll feel at home here. 

Location: Hybrid (Mumbai – 2 days/week at at the KS HQ)

Start Date: ASAP

Role: Full time

About the Role:

We’re looking for a smart, agile, and creative Brand Strategist who understands that content doesn’t just fill feeds — it becomes the digital voice of the brand.

As a Brand Strategist, you will play a leadership role in shaping, scaling, and future-proofing our clients’ brands. This role sits at the intersection of strategy, creativity, and innovation, and requires equal parts storyteller, operator, and growth driver.

Core Responsibilities:

Brand Strategy, Copy & Creative Directions

• Write and edit scripts, ad copies, and campaign messaging (must be proficient in AI prompts).
• Collaborate with designers, editors, and creative teams to deliver high-impact outputs across platforms.
• Build content calendar across Instagram, LinkedIn, WhatsApp, and YouTube Shorts for internal teams.
• Develop brand and content strategies rooted in business objectives and cultural insights.
• Support the Head of Content in creating tone of voice guides, messaging frameworks, and scalable content systems for internal teams to implement.
• Act as the go-to authority on messaging, brand voice, and content direction.
• Audit brand presence across platforms and refine storytelling to maximize engagement.
• Own timelines, briefs, and deliverables across multiple campaigns to ensure efficiency and consistency.

Leadership & Client Relationships

• Own 2–3 major client relationships, serving as lead strategist and growth driver.
• Lead development of client brand strategies that grow long-term brand value.
• Captain cross-functional teams to ensure efficient, high-quality delivery.

Growth & Performance

• Conduct brand and competitor audits, turning insights into actionable strategies.
• Map a pipeline of high-value marketing opportunities (newsletters, digital assets, alliances & partnerships, events).
• Stay ahead of platform updates, algorithm changes, and social trends.
• Track ROI and optimize partnership performance.

Skills:

• Experience working with luxury, wellness, nutrition, or design-led brands .
• Familiarity with AI workflows, systems & content frameworks (must have)
• Strong appreciation or passion for design, typography, and color theory  
• Loves everything tech & innovation within the creative space

Qualifications:

• 3+ years of experience managing personal brands, brand strategy, creator handles, or founder-led platforms (Must Have)
• The candidate must be Mumbai based and comfortable with hybrid & remote working models (Must Have)
• Experience working on personal branding + branded content in luxury, wellness, fitness, nutrition (Must Have) .
• Proven record of driving growth across Linkedin, Instagram & Youtube
• Are proactive, curious, and organized with strong problem-solving skills.
• Can balance community building and social media algorithms .

What Makes You a Strong Fit:

• You’re equally strategic and creative, with sharp instincts for both storytelling and growth.
• You thrive in leadership, client-facing roles and love building long-term relationships.
• You’re passionate about wellness culture, and technology — and excited to explore AI-driven production tools and workflows that make creativity more efficient.
• You can balance big-picture brand thinking with hands-on execution.
• Prior experience working at startups or have dynamic starter attitude towards execution

How To Apply: 

In order to be considered, please email us at

1. Any two of your best campaign case studies outlining key responsibilities and outcomes/metrics
2. Your updated CV with clear timelines & responsibilities 
3. Portfolio if relevant
4. Three most relevant things we should know about you & 1 fun fact we should know about you.