Social Media Manager

3 weeks ago


kolkata, India EngageMyTalent HR Solutions LLP. Full time
  • Design andoversee all aspects of social media initiatives includingcollaborating with graphic designers to create creatives andproducing postcopies.
  • Postall articles/creatives/videos across all social media handles andYouTubechannel.
  • Planand execute promotional boosts across social mediahandles.
  • Identifythe latest industry trends and help create newIPs.
  • CreateSEO and SEM strategies to increase brand engagement and grow thebrands online presence organically and through paidcampaigns.
  • Analyzeand generate accurate reports on marketing campaign performance interms ofKPIs.
  • Compileweekly and monthly social media analytics reports including reachimpressions engagement and views (forvideos).
  • Evaluateimportant metrics that affect website traffic service quotas andtargetaudience.
  • Workwith team members to brainstorm new and innovative growthstrategies.
  • Overseeand manage all corporate campaigns such as contests giveaways andother digitalprojects.
  • Takeactive steps to enhance traction and visibility of all existingsocial media accounts on Facebook Instagram Twitter YouTube andLinkedInetc.

Requirements
  • Totalwork experience of 3 years as a Social Media Expert CampaignManager or similarroles.
  • Experience
  • working collaboratively with multiple teams and Subject MatterExperts(SMEs).
  • Excellentverbal and written communication skills and good interpersonalskills to buildrelationships.
  • Experiencedin market research data scraping and indepth knowledge of key areaslike keyword research topic research competitor analysis and nicheresearch.
  • Adeptat extracting and analyzing analyticaldata.

AdditionalRequirements:

  • Handsonexperience with Content Management Systems (e.g.WordPress)
  • Experiencein social media copywriting blog marketing and SEO bestpractices.
  • SoftwareKnowledge: WordPress: Elementor Yoast SEO etc. Engagement &Analytics: Google Analytics Google Search Console Google Adsetc.

Total work experience of 3+ years as a Social Media Expert,Campaign Manager, or similar roles. Experience workingcollaboratively with multiple teams and Subject Matter Experts(SMEs). Excellent verbal and written communication skills and goodinterpersonal skills to build relationships. Experienced in marketresearch, data scraping, and in-depth knowledge of key areas likekeyword research, topic research, competitor analysis, and nicheresearch. Adept at extracting and analyzing analytical data.Additional Requirements: Hands-on experience with ContentManagement Systems (e.g., WordPress) Experience in social mediacopywriting, blog marketing, and SEO best practices. SoftwareKnowledge: WordPress: Elementor, Yoast SEO, etc., Engagement &Analytics: Google Analytics, Google Search Console, Google Ads,etc.

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