Chief Marketing Officer

1 month ago

mumbai, India Michael Page Full time
Hold a key leadership position for a leading company in the industry Prospect a long term career and growth opportunities

About Our Client

One of the largest companies in the beverage space, the client has a long known legacy. With several brands being market leaders, the organisation has a clear plan to unlock the next lever of growth and build a profitable portfolio

Job Description

Develop comprehensive marketing plans aligned with the company's overall goals and objectives Utilize market research, consumer behavior analysis, and data-driven insights to understand target audiences and adapt marketing strategies accordingly. Stay updated with industry trends and consumer preferences Define Brand Positioning & build a system to monitor brand performance Provide adequate visibility for the company's existing brands in the marketplace and increase brand penetration Lead product development initiatives by conducting market research, identifying new opportunities, and launching in-house beverage products. Work closely with marketing team of distribution brands Create and execute integrated marketing campaigns across various channels (digital, traditional, social media, etc.) to drive consumer engagement, sales, and brand loyalty. Monitor campaign performance and optimise strategies based on data analytics Partner in the launch of a new business vertical that the organisation is planning to go in and simultaneously handling the marketing piece for the existing verticals Identify and foster strategic partnerships to expand brand reach and create mutually beneficial opportunities. Build and lead a high-performing marketing team, providing guidance, mentorship, and direction Foster a collaborative and innovative work culture that encourages creativity and excellence Develop and manage the marketing budget, allocating resources effectively to maximise ROI Conduct regular performance analysis and track key metrics to measure the success of marketing initiatives Stay informed about beverage industry regulations & compliance requirements. Ensure all marketing activities adhere to legal and industry standards

The Successful Applicant

Strategic thinker with excellent analytical abilities and the ability to interpret data to drive decision making Entrepreneurial thinking Strong work ethics Ability to meet deadlines and handle stressful situations. Problem-solving and analytical skills Excellent Communication Skills Excellent time management and presentation / visualisation skills Proven experience of minimum 12-15 years of experience in Marketing with at least 3 years in senior position Marketing roles with P&L responsibility, within the beverage industry or related consumer goods sector Experience in a Start Up organisation would be an added advantage Master's degree in Marketing, Business Administration, or a related field

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