
Marketing Manager
3 weeks ago
Marketing Manager (Onsite – Offline Marketing) – Aruvi Bakery and Sweets
About the Role
Aruvi Bakery and Sweets is looking for an
Onsite Marketing Manager
to lead all
offline marketing activities
. The role focuses on building strong brand visibility within the community, planning in-store promotions, organizing events, and ensuring customer experience is always at the highest standard. You will work closely with management and the operations team to bring innovative marketing ideas to life.
Key Responsibilities
- Develop and execute
annual offline marketing plans and budget
in collaboration with the General Manager. - Organize
events, product launches, seasonal campaigns, and competitions
to drive footfall and customer loyalty. - Ensure
effective in-store branding and promotions
(displays, signage, packaging, offers, loyalty card programs). - Build the
Aruvi Bakery brand presence
in the local community through sponsorships, collaborations, and outreach activities. - Monitor and analyze
customer feedback
to improve marketing initiatives. - Train and guide customer service staff on
brand standards, hygiene, uniforms, and customer interaction etiquette
. - Recruit, mentor, and appraise staff involved in customer service and marketing promotions.
- Maintain
high standards of customer service and cleanliness
in line with the bakery's reputation. - Report directly to management on
campaign results and improvements needed
.
Qualifications
- 2–3 years of experience in
offline marketing, brand management, or retail marketing
, preferably in the
food & beverage / FMCG industry
. - Strong leadership, planning, and organizational skills.
- Enthusiastic, creative, and committed to delivering excellent customer experience.
- Understanding of
budgeting, profitability, and offline promotional strategies
. - Knowledge of POS systems and Microsoft Office is an advantage.
We Offer
- A competitive package and bonus scheme.
- A great working environment.
- Opportunity to build the
offline brand presence
of one of Tirunelveli's most loved bakeries.
To Apply:
- Send your CV to
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