Marketing Manager

2 weeks ago

Tirunelveli, Tamil Nadu, India Aruvi Bakery And Sweets Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Marketing Manager (Onsite – Offline Marketing) – Aruvi Bakery and Sweets

About the Role

Aruvi Bakery and Sweets is looking for an
Onsite Marketing Manager
to lead all
offline marketing activities
. The role focuses on building strong brand visibility within the community, planning in-store promotions, organizing events, and ensuring customer experience is always at the highest standard. You will work closely with management and the operations team to bring innovative marketing ideas to life.

Key Responsibilities

  • Develop and execute
    annual offline marketing plans and budget
    in collaboration with the General Manager.
  • Organize
    events, product launches, seasonal campaigns, and competitions
    to drive footfall and customer loyalty.
  • Ensure
    effective in-store branding and promotions
    (displays, signage, packaging, offers, loyalty card programs).
  • Build the
    Aruvi Bakery brand presence
    in the local community through sponsorships, collaborations, and outreach activities.
  • Monitor and analyze
    customer feedback
    to improve marketing initiatives.
  • Train and guide customer service staff on
    brand standards, hygiene, uniforms, and customer interaction etiquette
    .
  • Recruit, mentor, and appraise staff involved in customer service and marketing promotions.
  • Maintain
    high standards of customer service and cleanliness
    in line with the bakery's reputation.
  • Report directly to management on
    campaign results and improvements needed
    .

Qualifications

  • 2–3 years of experience in
    offline marketing, brand management, or retail marketing
    , preferably in the
    food & beverage / FMCG industry
    .
  • Strong leadership, planning, and organizational skills.
  • Enthusiastic, creative, and committed to delivering excellent customer experience.
  • Understanding of
    budgeting, profitability, and offline promotional strategies
    .
  • Knowledge of POS systems and Microsoft Office is an advantage.

We Offer

  • A competitive package and bonus scheme.
  • A great working environment.
  • Opportunity to build the
    offline brand presence
    of one of Tirunelveli's most loved bakeries.

To Apply:

  • Send your CV to

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