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Category Manager
1 month ago
P&L and Financial Prudence:Take ownership of the business unit's P&L, monitoring financial performance and identifying opportunities for improvementImplement strategies to optimize topline, manage costs, and ensure financial sustainability and prudence.Distribution and GTM - Student acquisition:Develop and implement strategies to expand distribution channels, including identifying new channels and optimizing existing ones.Extracting more leads from Organic Channels such as YT, SEO, Direct and other channels and building Paid ChannelsCollaborate with cross-functional teams to ensure seamless integration and scalability of distribution effortsSales Experience - Student Acquisition:Drive overall inside sales to drive customer acquisition and revenue growthLead Sales ROI Metrics such as Collections / CAC and ensure we get profitable revenueImplement data-driven strategies to optimize sales performance and maximize ROI on marketing effortsGrowth Initiatives and Operations Excellence:Drive growth projects and operational efficiency and excellence across all business functions to streamline processes, improve efficiency metricsImplement best practices and leverage technology to enhance productivity, efficiency and effectivenessProduct-Market Fit (PMF):Innovate and iterate on the existing business model or develop new ones to achieve product-market fit.Conduct market research and gather customer feedback to refine product offerings, pricing and ensure alignment with market needs.Strategy and Consumer Insights:Conduct comprehensive market analysis, both outside-in and inside-out, to identify opportunities and competitive advantages.Utilize insights to develop strategies that capitalize on market trends and position the business for success.Service Delivery
Experience :Focus on enhancing the overall delivery experience, measured through Net Promoter Score (NPS) and outcomes achieved.Collaborate with internal teams to continuously improve service quality and customer satisfaction.Stakeholder
Management :Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams.
IDEAL EXPERIENCEMust Haves:Hold Graduation/MBA from top-tier colleges with 5 plus years of post-qualification experience in the tech/internet sectorDemonstrated success in sales or revenue roles, with a proven track record of achieving targets and managing P&L at a minimum scale of 50Cr.Comprehensive understanding of financial metrics including P&L, EBITDA, and cash flow.Strong operational background, including managing distribution channels and overseeing digital marketing and sales efforts. Experience in managing the P&L of online categories or channels is mandatory with a strong background in sales, in either online or offline channels.Proven ability to conceptualize new products based on product-market fit and consumer insightsExposure to digital, performance, and have demonstrated acquisition channels mastery, with a solid understanding of go-to-market strategies.Experience in online distribution channels is preferred.Growth mindset, with a focus on continuous improvement and learning.Ability to conduct consumer insights and translate findings into actionable strategies.Strong aptitude and analytical skills, with the ability to interpret data effectively.
Good to Haves:While startup experience could be a plus, the candidate should have the experience of working in a dynamic, fast-paced environment.Familiarity with top-of-the-funnel go-to-market strategies, including YouTube, SEO, social media, B2B partnerships, and event-led initiatives.While not mandatory, experience in service delivery companies would be advantageous. Exposure to projects or companies focused on achieving high Net Promoter Scores (NPS) would be highly beneficial.
Interested to join us, kindly fill the below form or email at:
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