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Media Buyer

3 months ago

Gurugram, India Dancing Numbers Full time

Company Description



Role Description


We are seeking a highly skilled Media Buyer with rich experience in the US market to join our dynamic team. The ideal candidate will have a strong background in digital advertising, particularly in platforms like Facebook, Google, Outbrain, Taboola, YouTube, and Google Display, with a proven track record of creating compelling ad campaigns that drive results.

 

Key Responsibilities :-

 

  • Develop and Execute Ad Campaigns :-
  • Create, manage, and optimize ad campaigns across Facebook, Google, Outbrain, Taboola, YouTube, and Google Display.
  • Ensure campaigns align with marketing goals and brand identity.

 

  • Copywriting and Creative Development :-
  • Write engaging and persuasive ad copy tailored to different audience segments.
  • Collaborate with the creative team to produce high-quality ad creatives, including images and videos.

 

  • Audience Targeting :-
  • Conduct research to identify and target specific audience segments.
  • Leverage data insights to refine targeting strategies for maximum impact.

 

  • Performance Monitoring :-
  • Track and analyze campaign performance metrics regularly.
  • Make data-driven decisions to enhance effectiveness and achieve desired outcomes.

 

  • Budget Management :-
  • Manage and allocate advertising budgets efficiently.
  • Maximize return on investment (ROI) through strategic budget allocation.

 

  • Stay Updated on Trends :-
  • Keep abreast of the latest trends and best practices in social media advertising and digital marketing.
  • Adapt strategies to leverage new opportunities and maintain a competitive edge.

 

Qualifications :-

  • Proven experience as a Media Buyer, particularly in the US market, with a focus on copywriting and ad creation.
  • Strong understanding of Facebook Ads Manager and other social media advertising platforms, including Google, Outbrain, Taboola, YouTube, and Google Display.
  • Excellent copywriting skills with the ability to craft compelling, audience-focused messages.
  • Analytical skills to interpret data, optimize campaigns, and drive measurable results.
  • Creativity in developing eye-catching and effective ad creatives.
  • Strong organizational and project management skills.
  • Ability to work collaboratively in a fast-paced environment.

 

Preferred Qualifications :-

  • Experience in the education or culinary industry is a plus.
  • Familiarity with additional social media platforms and their advertising tools (e.g., Instagram, LinkedIn).

 

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