Regional Sales Manager(field)

3 weeks ago

Perungudi, India Lubdub Medical Technologies Pvt Ltd Full time

A field marketing job description involves planning and executing regional or localized marketing campaigns to drive brand awareness and generate leads through direct engagement with target audiences, often by organizing events, managing local content, and collaborating closely with sales teams to ensure regional goals are met. Key responsibilities include conducting market research, analyzing campaign performance, managing budgets, creating promotional materials, and fostering relationships with partners to support sales efforts. Field marketers are the "boots on the ground" for their company's marketing initiatives, bringing campaigns to life in specific geographic markets. Key Responsibilities

  • Campaign Execution: Develop and implement localized marketing campaigns, events, and programs tailored to specific regions or target audiences.
  • Sales Collaboration: Work closely with sales teams to align marketing strategies with sales objectives, support regional initiatives, and ensure seamless execution of campaigns.
  • Event Management: Plan, organize, and participate in regional trade shows, conferences, roadshows, and other events to engage directly with customers and prospects.
  • Content Creation: Create and adapt localized content, including marketing collateral, promotional materials, digital content, and sales enablement tools that resonate with the local audience.
  • Market Intelligence: Conduct market research to identify regional trends, competitor activities, and new opportunities, which informs strategy development.
  • Performance Analysis: Track and analyze the performance of marketing campaigns and events, providing insights to optimize strategies and demonstrate return on investment (ROI).
  • Budget Management: Manage regional marketing budgets, ensuring the efficient allocation of resources to achieve campaign goals.
  • Brand Representation: Act as a brand ambassador in the field, building positive brand experiences and conveying the brand's message to the target market.

Skills and Qualifications

  • Marketing Experience: Experience in marketing, with a focus on B2B field marketing for specific industries like software or technology.
  • Collaboration Skills: Strong collaboration skills to work effectively with sales, marketing, and external partners.
  • Analytical Skills: Ability to analyze performance data and use insights to improve campaigns and strategies.
  • Organizational Skills: Excellent project management and organizational skills to manage multiple campaigns and initiatives simultaneously.
  • Communication Skills: Superior written and verbal communication and presentation skills to effectively engage with stakeholders and audiences.
  • Market Understanding: Sound knowledge of current business practices and market dynamics relevant to the industry.

Job Type: Full-time

Pay: ₹30, ₹35,000.00 per month

Work Location: In person

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