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Performance Marketing

2 months ago

varanasi, India HOK BEAUTY PRIVATE LIMITED Full time

JOB DESCRIPTION of Performance Marketing


  • Company Profile:

HOK BEAUTY PRIVATE LIMITED is a part of the Kanvar Group that specializes in offering highquality international makeup products at a good price. Founded in 2012, HOK MakeUp is one of the top 3 suppliers in the market. The company primarily sells products from exclusive brands, including Makeup Revolution (London), L.A Girl (USA), Wet n Wild (USA), L.A Colours (USA), Milani (USA), Eveline (Poland), Lamel (Poland), and many more. The Director, Nikhil Bhatia, has a rich exposure in beauty, cosmetics, and marketing that resulted in the launch of his group beauty and skincare brand under "Kanvar Probio Pvt Ltd.


  • Job Description of Performance Marketing :

You'll be the quarterback of performance marketing campaigns, driving results across all channels for our diverse clientele. We need a whiz with advertising management skills, someone who can make those clicks sing Bonus points if you're a learning machine who thrives in a collaborative environment (we're all about sharing knowledge here).


  • Roles & Responsibilities:

Develop and execute comprehensive user acquisition strategies for our mobile app and website.

  • Campaign Management: Planning and executing paid advertising campaigns across various platforms such as SEM, social media, display advertising networks, affiliate marketing programs, and programmatic advertising solutions.
  • Budget Optimization: Developing and managing budgets to maximize key performance indicators (KPIs) while maintaining cost-per-acquisition (CAC) at an optimal level.
  • Vendor & Third-Party Management: Effectively collaborating with multiple vendors and third party tracking partners to ensure efficient campaign delivery and successful achievement of user acquisition goals.
  • Performance Analysis & Reporting: Continuously monitoring and reporting on the performance of all digital marketing campaigns, evaluating them against established goals such as ROI and KPIs.
  • Data-Driven Optimization: Leveraging strong analytical skills to identify trends and insights from campaign data. Utilizing these insights to optimize campaign spend and performance for maximum effectiveness.
  • Customer Journey Analysis: Employing analytical abilities to assess and optimize the end-to-end customer experience across all acquisition channels and customer touchpoints.
  • Fraud Prevention & Mitigation: Implementing and monitoring campaign acquisition fraud prevention measures to minimize fraudulent activity.
  • A/B Testing: Designing and executing A/B testing campaigns to optimize campaign performance and creative elements.
  • Emerging Channel Identification: Proactively researching and proposing the adoption of new and promising digital channels with the potential to efficiently increase new user acquisition.


  • Skills Needed:

Educational Requirements:

  • Bachelor's degree (or higher) in a quantitative field, such as Marketing, Statistics, Computer Science, or a related discipline.

Experience:

  • A minimum of 4 years of proven experience in digital marketing is required.
  • Extensive experience (preferred) in managing in-house digital performance marketing campaigns for technology companies, particularly in the e-commerce, online travel, or mobile gaming industries.

Technical Skills:

  • Proficiency in utilizing major digital advertising platforms, including Facebook Ads, Google Ads, and Twitter Ads.
  • Experience managing ad networks to optimize user acquisition campaigns.
  • Working knowledge of organic acquisition strategies such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
  • Experience with integrating platforms (mobile app and website) with third-party tracking and analytics tools (e.g., Google, Facebook, Adobe) for campaign setup and performance measurement.

Marketing & Creative Skills:

  • Demonstrated creativity in identifying target audiences and developing engaging digital marketing campaigns.
  • Understanding of mobile attribution tool.

Fraud Prevention & Monitoring:

  • Knowledge of common mobile app install fraud methods and experience with relevant monitoring tools.

Analytical Skills & Reporting:

  • Strong analytical skills and a data-driven approach to decision making.
  • Ability to stay current with the latest trends and best practices in online marketing and measurement.
  • Experience generating insightful reports using data visualization tools like Google Data Studio (a plus).

Additional Skills (Preferred):

  • Experience with programmatic ad buying strategies.