Product & content marketing lead — ivp semiconductor
4 days ago
Location: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. i VP Semiconductor is India’s power-semiconductor challenger—designing high-efficiency MOSFETs, drivers, and power subsystems for EV, industrial, and solar markets. With teams in Chennai and Bengaluru, we combine local customer insight with global standards to deliver reliable, application-ready solutions.What you’ll doOwn product storytelling & content across the funnel: web/landing pages, briefs, one-pagers, case studies, whitepapers, email, social, light video scripts, and launch assets.Lead with customer insight: mine interviews, calls, and market signals to uncover pains, language, and moments of truth—then build narratives that bridge those needs to our products.Shape positioning & messaging for products and the master brand; turn insights into sharp POVs, memorable headlines, and repeatable narratives.Create bold, original concepts: campaigns and content that feel B2 C-clear and compelling while staying technically credible.Drive GTM alignment with product, sales, and technical teams; prioritize stories that earn attention and convert.Use AI thoughtfully to accelerate ideation and production while protecting accuracy and voice.Measure & iterate with simple, outcome-oriented reporting.What success looks likeContent that attracts the right audience and influences qualified pipeline.Rising organic visibility on priority topics driven by distinctive ideas, not just keywords.Strong executive social engagement tied to meaningful inbound interest.What you bring5–10 years in product/content marketing for hardware (semiconductors strongly preferred; electronics/industrial/consumer hardware welcome).Comfort interviewing SMEs/customers and translating voice-of-customer into positioning, not just paraphrased specs.Portfolio showing creative concepts (headlines, hooks, campaigns) and long-form clarity.Familiarity with AI in real workflows; ability to brief and guide freelancers/agencies when needed.Bias for clarity, credibility, and brave ideas.Nice to haveIndia-market experience/localization chops.Exposure to power electronics or adjacent hardware domains.Compensation: Market-competitive; flexible for exceptional candidates. How to apply Easy Apply, or email (subject: Product & Content Marketing Lead – Your Name).Include 2–3 samples that show customer-insight-led storytelling and bold creative choices.You can also message us on.Submit Answers to the Following questionsShow one example where a customer-insight-led idea moved a business metric (pipeline, organic, conversion). What insight unlocked it?Link a sample with a distinct point of view (not generic “feature → benefit”). What was your role?In 3–5 bullets, outline how you turn customer interviews into a messaging hierarchy and campaign concept.There will be a Short exercise for the shortlisted candidates that should not take more than a couple of days to complete.
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote considered Type: Full-time We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote considered Type: Full-time We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote considered Type: Full-time We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote considered Type: Full-time We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk.iVP Semiconductor is India’s power-semiconductor challenger—designing...
