Product & Content Marketing Lead — iVP Semiconductor
4 days ago
Location: Chennai or Bengaluru preferred; India-remote considered Type: Full-time We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing high-efficiency MOSFETs, drivers, and power subsystems for EV, industrial, and solar markets. With teams in Chennai and Bengaluru, we combine local customer insight with global standards to deliver reliable, application-ready solutions. What you’ll do Own product storytelling & content across the funnel: web/landing pages, briefs, one-pagers, case studies, whitepapers, email, social, light video scripts, and launch assets. Lead with customer insight: mine interviews, calls, and market signals to uncover pains, language, and moments of truth—then build narratives that bridge those needs to our products. Shape positioning & messaging for products and the master brand; turn insights into sharp POVs, memorable headlines, and repeatable narratives. Create bold, original concepts: campaigns and content that feel B2C-clear and compelling while staying technically credible. Drive GTM alignment with product, sales, and technical teams; prioritize stories that earn attention and convert. Use AI thoughtfully to accelerate ideation and production while protecting accuracy and voice. Measure & iterate with simple, outcome-oriented reporting. What success looks like Content that attracts the right audience and influences qualified pipeline . Rising organic visibility on priority topics driven by distinctive ideas, not just keywords. Strong executive social engagement tied to meaningful inbound interest. What you bring 5–10 years in product/content marketing for hardware (semiconductors strongly preferred; electronics/industrial/consumer hardware welcome). Comfort interviewing SMEs/customers and translating voice-of-customer into positioning, not just paraphrased specs. Portfolio showing creative concepts (headlines, hooks, campaigns) and long-form clarity. Familiarity with AI in real workflows; ability to brief and guide freelancers/agencies when needed. Bias for clarity, credibility, and brave ideas . Nice to have India-market experience/localization chops. Exposure to power electronics or adjacent hardware domains. Compensation: Market-competitive; flexible for exceptional candidates. How to apply LinkedIn Easy Apply , or email (subject: Product & Content Marketing Lead – Your Name ). Include 2–3 samples that show customer-insight-led storytelling and bold creative choices. You can also message us on LinkedIn. Submit Answers to the Following questions Show one example where a customer-insight-led idea moved a business metric (pipeline, organic, conversion). What insight unlocked it? Link a sample with a distinct point of view (not generic “feature → benefit”). What was your role? In 3–5 bullets, outline how you turn customer interviews into a messaging hierarchy and campaign concept. There will be a Short exercise for the shortlisted candidates that should not take more than a couple of days to complete.
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote considered Type: Full-time We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote considered Type: Full-time We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote considered Type: Full-time We’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk. iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India iVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk.iVP Semiconductor is India’s power-semiconductor challenger—designing...
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Bengaluru, India IVP Semiconductor Full timeLocation: Chennai or Bengaluru preferred; India-remote consideredType: Full-timeWe’re building a bold hardware brand from India. If you obsess over the customer, craft original ideas, and use storytelling to pull people toward a product (not push specs at them), let’s talk.i VP Semiconductor is India’s power-semiconductor challenger—designing...
