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Creative Director
4 months ago
Experience:
10 – 12 years
Role Overview:Creative Strategy and Vision:Developing Creative Direction:
Set the overall creative direction for campaigns, ensuring alignment with client objectives and brand identities.Idea Generation and Conceptualization:
Lead brainstorming sessions and ideation processes to generate innovative concepts and strategies.Campaign Planning:
Work closely with account management, strategy, and client teams to translate client briefs into creative strategies.
Team Leadership and Management:Team Building:
Build and lead a highly skilled and motivated creative team comprising designers, copywriters, art directors, and other creatives.Mentoring and Guidance:
Provide mentorship, feedback, and guidance to nurture talent, encouraging creative growth and excellence.Resource Allocation:
Allocate resources effectively, balancing workloads and skillsets to maximize team productivity.
Execution and Collaboration:Creative Oversight:
Oversee the development and execution of creative concepts, ensuring they meet quality standards and align with brand guidelines.Collaboration:
Foster collaboration among creative teams and cross-functional departments (accounts, production, strategy) to execute integrated campaigns.Client Interaction:
Act as a key liaison with clients during creative presentations, addressing feedback and aligning creative strategies with client needs.
Innovation and Industry Awareness:Staying Current:
Keep abreast of industry trends, emerging technologies, and best practices to infuse innovation into campaigns.Experimentation:
Encourage a culture of experimentation and exploration to push creative boundaries and deliver cutting-edge work.Creative Pitching:
Lead pitches and presentations for potential clients, showcasing the agency's creative capabilities.
Quality Control and Performance Evaluation:Quality Assurance:
Ensure the highest standard of creative output, reviewing and approving creative materials before client presentation.Performance Assessment:
Set KPIs, evaluate campaign performance, and gather feedback to continually improve creative strategies.
Business Growth and Client Relationships:Client Retention and Growth:
Partner with account management teams to retain clients and expand business opportunities through creative excellence.New Business Development:
Contribute to new business pitches by providing innovative creative ideas that align with potential client needs.
Requirements:Experience: Significant experience (12+ years) in a creative leadership role within an advertising agency or related industry.Creativity: Demonstrated ability to generate original, effective, and impactful creative concepts.Leadership Skills: Strong leadership, communication, and team-building abilities.Strategic Thinking: A strategic mindset to align creative work with business goals and market trends.Tech Proficiency: Proficiency in relevant design and creative software tools.Client Management: Ability to manage client relationships and interpret client needs into effective creative strategies.
Additional Information:This role requires a visionary leader who can inspire and guide creative teams, collaborate effectively across departments, maintain high standards of creative excellence, and drive the agency's success through innovative and impactful campaigns.
