Search Engine Marketing Specialist

1 day ago

Gurugram, India OYO Full time

Job summary

· Lead and execute paid search strategy across primary international markets: US, UK, LATAM.

· Drive visibility, bookings, and customer engagement through optimized paid search campaigns.

· Ideal candidate should have a strong passion for hospitality, a nuanced understanding of different markets, and experience managing high-budget SEM campaigns at scale.


Key Responsibilities

Campaign Strategy and Management

· Develop and execute SEM strategies to increase online visibility, booking conversions, and brand recognition in US, UK, and LATAM.

· Collaborate with Head of Digital Marketing to align SEM campaigns with business goals and regional objectives.

· Conduct market research to understand travel behavior, booking patterns, and seasonal trends in target geographies.


Keyword Research and Targeting

· Perform extensive keyword research specific to the hospitality sector and each regional market.

· Optimize keyword targeting and bidding strategies to maximize ROI, ensuring optimal ad placements and cost-per-click (CPC).


Ad Creation and Optimization

· Craft compelling, localized ad copy that resonates with target audiences, emphasizing Oyo’s unique value proposition.

· Continuously A/B test ad copy, landing pages, and extensions to improve ad quality scores, CTR, and conversion rates.


Performance Analysis and Reporting

· Monitor, analyze, and report on SEM campaign performance, focusing on KPIs such as CTR, CPC, ROAS, and booking conversions.

· Use data-driven insights to refine bidding strategies, adjust budget allocations, and enhance campaign effectiveness.


Collaboration with Cross-functional Teams

· Partner with SEO, content, and creative teams to ensure an integrated digital marketing strategy.

· Collaborate with web development team to ensure optimized landing pages and UX that align with SEM goals.


Budget Management

· Oversee and manage a substantial SEM budget, ensuring efficient allocation across geographies to maximize impact and adhere to budget constraints.


Stay Current with SEM Trends

· Keep updated on industry trends, emerging platforms, and new SEM tools for competitive advantage.

· Participate in regular training and development to maintain SEM best practices, especially within the hospitality industry.


Qualifications

· Bachelor’s degree in Marketing, Business, or related field.

· 3+ years of experience managing SEM campaigns.

· Proven track record in managing SEM campaigns in Domestic/international markets.

· Proficiency in SEM platforms like Google Ads and Microsoft Advertising; experience with Google Analytics and Google Tag Manager.

· Strong analytical skills with the ability to interpret complex data for actionable recommendations.

· Familiarity with the hospitality booking ecosystem, including OTA and direct booking dynamics.

· Excellent communication skills and a collaborative approach to working with cross-functional teams.

  • Search Engine Optimization Specialist

    5 days ago

    gurugram, India CirclePe Full time

    Circlepe is hiring!Circlepe is an exclusive club for trustworthy tenants, our members get to move in at any property with ZERO SECURITY DEPOSIT.Role DescriptionThis is a full-time on-site role for a Search Engine Optimization Specialist at CirclePe in Gurugram.Key Responsibilities:Off-Page SEO & Link Building:Execute and manage high-quality link-building...

  • Search Engine Optimization Manager

    2 months ago

    Gurugram, India Logic Square Technologies Full time

    Position Overview: We are hiring for an SEO specialist for an IT based client, who will be responsible for developing and implementing effective search engine optimization strategies to enhance our online presence and increase organic traffic to our website. Conduct thorough keyword research, analyze website performance metrics, and implement on-page and...

  • Adlift - Senior Manager - Search Engine Optimization

    4 weeks ago

    Gurugram, India AdLift marketing Pvt. Ltd. Full time

    Job Title: Senior SEO ManagerJob Location: GurgaonReporting to: Group Head, SEOWork from Office5 Days workingEssential Duties and Responsibilities:- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.- Lead and develop...

  • Search Engine Optimization Specialist

    6 days ago

    Gurugram, India CirclePe Full time

    Circlepe is hiring! Circlepe is an exclusive club for trustworthy tenants, our members get to move in at any property with ZERO SECURITY DEPOSIT. Role DescriptionThis is a full-time on-site role for a Search Engine Optimization Specialist at CirclePe in Gurugram.Key Responsibilities:Off-Page SEO & Link Building:Execute and manage high-quality link-building...

  • Search Engine Optimization Specialist

    5 days ago

    Gurugram, India CirclePe Full time

    Circlepe is hiring! Circlepe is an exclusive club for trustworthy tenants, our members get to move in at any property with ZERO SECURITY DEPOSIT. Role Description This is a full-time on-site role for a Search Engine Optimization Specialist at CirclePe in Gurugram. Key Responsibilities: Off-Page SEO & Link Building: Execute and manage high-quality...

  • Search Engine Optimization Specialist

    6 days ago

    Gurugram, India CirclePe Full time

    Circlepe is hiring! Circlepe is an exclusive club for trustworthy tenants, our members get to move in at any property with ZERO SECURITY DEPOSIT. Role DescriptionThis is a full-time on-site role for a Search Engine Optimization Specialist at CirclePe in Gurugram.Key Responsibilities:Off-Page SEO & Link Building:Execute and manage high-quality link-building...

  • Search Engine Optimization Specialist

    5 months ago

    Gurugram, India Career Plan B Full time

    The ideal candidate will analyze, review, and implement changes to websites so they are optimized for search engines. This candidate will be able to implement actionable strategies that will improve site visibility.   ResponsibilitiesReview and analyze client sites for areas needing improvement Prepare detailed strategy reports Create and launch campaigns...

  • Search Engine Optimization Specialist

    7 days ago

    Gurugram, India CirclePe Full time

    Circlepe is hiring! Circlepe is an exclusive club for trustworthy tenants, our members get to move in at any property with ZERO SECURITY DEPOSIT. Role DescriptionThis is a full-time on-site role for a Search Engine Optimization Specialist at CirclePe in Gurugram.Key Responsibilities:Off-Page SEO & Link Building:Execute and manage high-quality link-building...

  • Search Engine Optimization Specialist

    6 days ago

    Gurugram, India CirclePe Full time

    Circlepe is hiring! Circlepe is an exclusive club for trustworthy tenants, our members get to move in at any property with ZERO SECURITY DEPOSIT. Role DescriptionThis is a full-time on-site role for a Search Engine Optimization Specialist at CirclePe in Gurugram.Key Responsibilities:Off-Page SEO & Link Building:Execute and manage high-quality link-building...

  • Search Engine Optimization Specialist

    1 month ago

    gurugram, India Rathi Global Realty Services Pvt Ltd Full time

    Company DescriptionRathi Global Realty Services Pvt Ltd, a unit of Satyam Estate and Investments, is the no.1 leading property and investment provider offering luxurious properties in major cities like Delhi, Noida, Gurugram, and more. With 20 years of experience as an Investment advisor and Real Estate channel partner, we specialize in Residential &...

  • Head Search Engine Optimization

    6 days ago

    gurugram, India OnDemand International Full time

    Designation – Head Search Engine Optimization Location – Gurgaon (Udyog Vihar Phase V) Working Schedule - 5 Days, 10 AM – 7 PM (1st & 3rd Saturdays are working) Company – Job Overview We are looking for a dynamic and results-driven SEO Head to lead our search engine optimization efforts and drive our digital growth. The ideal candidate will be...

  • Search Engine Optimization Specialist

    1 month ago

    gurugram, India Rathi Global Realty Services Pvt Ltd Full time

    Company Description Rathi Global Realty Services Pvt Ltd, a unit of Satyam Estate and Investments, is the no.1 leading property and investment provider offering luxurious properties in major cities like Delhi, Noida, Gurugram, and more. With 20 years of experience as an Investment advisor and Real Estate channel partner, we specialize in Residential &...

  • Search Engine Optimization Specialist

    1 month ago

    Gurugram, India Rathi Global Realty Services Pvt Ltd Full time

    Company Description Rathi Global Realty Services Pvt Ltd, a unit of Satyam Estate and Investments, is the no.1 leading property and investment provider offering luxurious properties in major cities like Delhi, Noida, Gurugram, and more. With 20 years of experience as an Investment advisor and Real Estate channel partner, we specialize in Residential &...

  • Search Engine Optimization Specialist

    1 month ago

    gurugram, India Rathi Global Realty Services Pvt Ltd Full time

    Company DescriptionRathi Global Realty Services Pvt Ltd, a unit of Satyam Estate and Investments, is the no.1 leading property and investment provider offering luxurious properties in major cities like Delhi, Noida, Gurugram, and more. With 20 years of experience as an Investment advisor and Real Estate channel partner, we specialize in Residential &...

  • Search Engine Optimization Specialist

    1 month ago

    Gurugram, India Rathi Global Realty Services Pvt Ltd Full time

    Company DescriptionRathi Global Realty Services Pvt Ltd, a unit of Satyam Estate and Investments, is the no.1 leading property and investment provider offering luxurious properties in major cities like Delhi, Noida, Gurugram, and more. With 20 years of experience as an Investment advisor and Real Estate channel partner, we specialize in Residential &...

  • Head Search Engine Optimization

    7 days ago

    Gurugram, India OnDemand International Full time

    Job Title: Head of Search Engine Optimization (SEO)Location: Gurgaon (Udyog Vihar Phase V)Working Schedule: 5 Days, 10 AM – 7 PM (1st & 3rd Saturdays are working)Company: OnDemand InternationalJob Overview:We are looking for a dynamic and results-driven SEO Head to lead our search engine optimization efforts and drive our digital growth. The ideal...

  • Head Search Engine Optimization

    6 days ago

    Gurugram, India OnDemand International Full time

    Job Title: Head of Search Engine Optimization (SEO) Location: Gurgaon (Udyog Vihar Phase V) Working Schedule: 5 Days, 10 AM – 7 PM (1st & 3rd Saturdays are working) Company: OnDemand International Job Overview: We are looking for a dynamic and results-driven SEO Head to lead our search engine optimization efforts and drive our digital growth. The...

  • CirclePe | Search Engine Optimization Specialist | gurugram

    6 days ago

    gurugram, India CirclePe Full time

    Circlepe is hiring!  Circlepe is an exclusive club for trustworthy tenants, our members get to move in at any property with ZERO SECURITY DEPOSIT.  Role Description This is a full-time on-site role for a Search Engine Optimization Specialist at CirclePe in Gurugram. Key Responsibilities: Off-Page SEO & Link Building: Execute and manage high-quality...

  • CirclePe | Search Engine Optimization Specialist | gurugram

    7 days ago

    gurugram, India CirclePe Full time

    Circlepe is hiring! Circlepe is an exclusive club for trustworthy tenants, our members get to move in at any property with ZERO SECURITY DEPOSIT. Role DescriptionThis is a full-time on-site role for a Search Engine Optimization Specialist at CirclePe in Gurugram.Key Responsibilities:Off-Page SEO & Link Building:Execute and manage high-quality link-building...

  • CirclePe | Search Engine Optimization Specialist | gurugram

    7 days ago

    gurugram, India CirclePe Full time

    Circlepe is hiring!  Circlepe is an exclusive club for trustworthy tenants, our members get to move in at any property with ZERO SECURITY DEPOSIT.  Role Description This is a full-time on-site role for a Search Engine Optimization Specialist at CirclePe in Gurugram. Key Responsibilities: Off-Page SEO & Link Building: Execute and manage high-quality...