Search Engine Marketing Specialist

1 month ago

Gurugram, India OYO Full time

Job summary

· Lead and execute paid search strategy across primary international markets: US, UK, LATAM.

· Drive visibility, bookings, and customer engagement through optimized paid search campaigns.

· Ideal candidate should have a strong passion for hospitality, a nuanced understanding of different markets, and experience managing high-budget SEM campaigns at scale.


Key Responsibilities

Campaign Strategy and Management

· Develop and execute SEM strategies to increase online visibility, booking conversions, and brand recognition in US, UK, and LATAM.

· Collaborate with Head of Digital Marketing to align SEM campaigns with business goals and regional objectives.

· Conduct market research to understand travel behavior, booking patterns, and seasonal trends in target geographies.


Keyword Research and Targeting

· Perform extensive keyword research specific to the hospitality sector and each regional market.

· Optimize keyword targeting and bidding strategies to maximize ROI, ensuring optimal ad placements and cost-per-click (CPC).


Ad Creation and Optimization

· Craft compelling, localized ad copy that resonates with target audiences, emphasizing Oyo’s unique value proposition.

· Continuously A/B test ad copy, landing pages, and extensions to improve ad quality scores, CTR, and conversion rates.


Performance Analysis and Reporting

· Monitor, analyze, and report on SEM campaign performance, focusing on KPIs such as CTR, CPC, ROAS, and booking conversions.

· Use data-driven insights to refine bidding strategies, adjust budget allocations, and enhance campaign effectiveness.


Collaboration with Cross-functional Teams

· Partner with SEO, content, and creative teams to ensure an integrated digital marketing strategy.

· Collaborate with web development team to ensure optimized landing pages and UX that align with SEM goals.


Budget Management

· Oversee and manage a substantial SEM budget, ensuring efficient allocation across geographies to maximize impact and adhere to budget constraints.


Stay Current with SEM Trends

· Keep updated on industry trends, emerging platforms, and new SEM tools for competitive advantage.

· Participate in regular training and development to maintain SEM best practices, especially within the hospitality industry.


Qualifications

· Bachelor’s degree in Marketing, Business, or related field.

· 3+ years of experience managing SEM campaigns.

· Proven track record in managing SEM campaigns in Domestic/international markets.

· Proficiency in SEM platforms like Google Ads and Microsoft Advertising; experience with Google Analytics and Google Tag Manager.

· Strong analytical skills with the ability to interpret complex data for actionable recommendations.

· Familiarity with the hospitality booking ecosystem, including OTA and direct booking dynamics.

· Excellent communication skills and a collaborative approach to working with cross-functional teams.

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