Group Product Manager- Pharma Marketing
1 month ago
Job Title : Group Product Manager- Marketing
Location : Dadar East, Mumbai, India
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Works Closely with : All marketing teams/ departments
A. Overall Purpose Of The Job (Brief description of the primary purpose of this position)
Value added to the success of the company the main purpose or objective of the job is to support the PMT in
managing brands assigned in order to ensure brand profitability
B. Key Responsibilities (Critical responsibilities and skills of this position)
Specific Responsibilities
1. Managing and developing Brands and continuous measure of market data and product ranges.
2. Ensure the necessary knowledge to implement successful marketing plan to leverage sale performance
3. Creating, developing and deploying a successful innovative marketing plan to support the sales growth
4. Delivering marketing and creating long term and sustainable relationship with customer to improve product
sales and market share.
5. Managing internal and external vendors.
6. Play important role in achieving budget, sales and profitability (Volume and turnover); and achievement of
qualitative target.
7. Developing channel strategy, channel action plan (promotions, communication, merchandising, exhibitions,
shows, loyalty incentive program and training
8. Monitoring market trends and competitors actions.
9. Designs, execute and monitor Campaign & special activities planning for Key Opinion Leaders and ensure
ROI.
10. Participation in various CMEs, Doctor conferences.
11. Quarterly brand review & monitoring.
12. Strategizing & implementing product visual aid & leave behind literatures, advertisements for medical
magazines, conference, journals.
13. Provide and arrange product training sessions for sales and marketing team, in conjunction with Training
manager.
14. Monitoring product secondary sales trend and strategizing, suggesting & implementing change in strategy
for desired results.
Other Duties
To work within and adhere to all policies and procedures.
To own and manage specific member programs assigned.
To carry out any other reasonable duties as requested by the line manager and other senior management
members.
C. Job Profile
Required Skills and Knowledge (Brief description of technical knowledge or skills needed to perform the job)
Product launch handling
Campaign handling ;
Creative & out of the box thinking;
Presentation skills;
Ability to interact effectively and demonstrate appropriate business conduct and ethical principles;
Interact effectively with management and vendors at all levels and with different backgrounds and
perspectives;
Adapt his/her position, decision, and/or strategy based on changing information and/or circumstances.
Able to work in a calm, logical and professional manner at all times;
Skills / Knowledge: IT literate and proficient in the use of contemporary computer software including
Microsoft Outlook, Excel, Power Point.
Required Competencies (Critical behaviors necessary to successfully perform the job)
Customer orientation
Actively listens and seeks information, identifies marketing strategy needs and checks understanding,
builds rapport, develops relationships with key customers, confident in building relationships at all levels.
Communication
Excellent written and oral communication in English is a must; good knowledge of local language (not
compulsory).
Actively listens, checks understanding, uses language and tone appropriate for the audience, expresses
ideas clearly and logically, builds rapport, and manages the emotions of self and others.
Planning & Organizing
Plans and prepares for future events, able to formulate clear and structured plans, effectively prioritizes
tasks and resources, establishes milestones and sets realistic expectations of own self.
Ethics and Values
Adheres to an appropriate and effective set of Core Values and beliefs during both good and bad times;
acts in line with those values; rewards the right values and disapproves of others; practices what he/she
preaches.
Teamwork
Actively encourages a team culture, performs own team duties responsibly and effectively, builds trust
and supports team members.
Problem solving
Uses logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for
answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesnt
stop at first answers.
Result orientation
Effectively sets and achieves realistic goals, monitors own progress and assesses quality, develops and
follows action plans, seeks feedback and modifies accordingly.
Decision Making
Makes decision(s) in a timely manner, sometimes with incomplete information and under tight deadlines
and pressure.
Initiative and Innovation
Proactive, generates creative solutions, uses different approaches to resolve issues, generates ideas for
improvement, and takes productive action without being asked.
Ability to work under pressure
Maintains performance under pressure, manages stress, identifies ways to reduce work stress, uses
appropriate coping mechanisms.
Required Work Experience (Brief description of the job-related experience needed to perform the job)
8 years experience in pharma industry in marketing.
Demonstrated success as marketing planner.
Required Qualifications (Brief description of the educational background needed to perform the job)
Graduate/Post graduate in marketing/ B Pharm/ M Pharm from a reputed institute.
Required Languages (Brief description of the language skills needed to perform the job)
English and Hindi.
Travel / Rotation Requirements (Brief description of any travel or rotation requirements)
As and when required.
This job description outlines the types of responsibilities the incumbent is required to perform.
The incumbent may be required to perform job related tasks other than those specifically presented in this job
description. This job description is subject to regular review.
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