Senior SEO/PR Specialist

4 weeks ago

Vadodara, India Rosotravel Full time

Rosotravel – Life is an experience Are you a detail-oriented person? Do you dream of working remotely without having to commute to the office? Join our team and help create outstanding memories for our clients We are a provider of tours across Europe, United States and South America. We work with thousands of partners and organize hundreds of tours each month. Our top priority is delivering the highest quality of service, which is reflected in our ratings – average customer review score is 4.86. Role Overview: We are seeking a Senior SEO/PR Specialist focused on link acquisition, digital PR, and brand authority. This role is crucial for strengthening Rosotravel’s domain authority in competitive markets (USA, UK, DE, PL) and ensuring we are recognized as a trusted, citable brand in travel search, both for users and emerging technologies like LLMs. Key responsibilities: Design a comprehensive authority-building strategy and execute outreach campaigns to earn backlinks from high-DA US and UK domains. Build relationships with travel blogs, journalists, and influencers. Secure guest posts, PR mentions, and directory listings (TripAdvisor, Viator, GetYourGuide). Manage digital PR campaigns tied to new product launches. Coordinate with the On-site SEO team to ensure link juice is directed to strategic pillar and money pages. Support reputation management: reviews, mentions, Wikipedia/WikiVoyage if possible. Monitor backlink profile, disavow toxic links, track DA/DR growth. Requirements: 5+ years of experience in the 3 following areas: link building and PR and communications (e.g. with client, content creation). Experience in a high-volume e-commerce company, with at least hundreds of transactions per month. Proven track record of securing links from Tier-1 US/UK media or travel blogs. Hands-on experience with industry-standard tools (e.g., Ahrefs/SEMrush, Muck Rack, Brand24). Understanding of SEO fundamentals (anchor text, link velocity, authority metrics). Strong copywriting skills for outreach emails and press releases. Excellent networking and relationship-building skills. KPIs for positions: Number of quality backlinks (DA>50). Brand mentions: aiming for +100 new mentions per month. Growth in Domain Authority/Domain Rating. PR mentions in US/UK media. Referral traffic and assisted conversions. Backlink profile health: maintaining toxicity score below 2% and avoiding PBN/sponsored spam. Recruitment process: Recruitment Task Meeting with HR Recruitment Task Meeting with the Manager What we offer: Remote work Paid time off (20 vacation days per calendar year) Performance-based bonus Professional development in a rapidly growing company

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