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Marketing operations manager

4 weeks ago

Bangalore, India Aerchain Full time

Stand up and own Aerchain’s lifecycle marketing & GTM operations stack —covering email nurture programmes, marketing‑automation workflows, digital retargeting, lead‑scoring logic, and database hygiene—so every contact moves through the funnel with precision and compliance . Measurable Goals Lift MQL → SQL conversion rate through nurture & retargeting improvements Generate net‑new pipeline each quarter from nurture / retargeting touches (sourced + influenced $) Maintain ≥ 95 % inbox deliverability and < 1 % hard‑bounce rate across all domains Cut data duplication and stale records by ≥ 40 % via quarterly hygiene cycles Works hand‑in‑hand with Outbound, Product Marketing, Sales Enablement, Rev Ops, and Data/BI . Additional alignment areas: Multi‑touch attribution model design & upkeep in partnership with Rev Ops Privacy & compliance (CAN‑SPAM, GDPR, CCPA) ownership alongside Legal / Security teams API & data integrations between CRM, automation, enrichment, and ad platforms Owner of all the Contact database, enrichment and intelligence around those contacts Systems management to track the efficiency of all channels, and dashboards to capture CAC along with other Marketing indicators.