
Senior Manager
2 weeks ago
We’re looking for a Webmaster to lead the strategy, optimization, and management of our web presence. This role goes beyond maintenance: you’ll shape how our site drives awareness, conversions, and customer experience
As the Senior Manager, you’ll be responsible for website strategy, optimization, and scalability , collaborating with marketing, product, and engineering to ensure our web platforms are secure, high-performing, and aligned with business goals.
Key Responsibilities
- Own and lead the overall website and web infrastructure strategy to support growth, lead generation, and customer engagement.
- Drive website optimization at scale (SEO, performance tuning, loading speed, accessibility, and mobile responsiveness).
- Partner with marketing to create and optimize high-converting landing pages and campaign microsites .
- Define and enforce web governance, security, and compliance standards (SSL, firewalls, GDPR/CCPA readiness).
- Lead integrations between the website, CRM, analytics, and marketing automation systems to enable seamless SaaS workflows.
- Build and manage an analytics and experimentation framework (A/B testing, behavioral analysis, heatmaps) to improve conversions.
- Guide decisions on CMS, hosting, and architecture , balancing scalability and efficiency.
- Manage internal teams and/or external vendors/agencies to execute projects on time and at high quality.
- Collaborate cross-functionally with design, content, and engineering to ensure the website reflects brand vision
- Stay ahead of trends in web technologies, SEO, and SaaS digital growth , bringing innovation into execution.
Requirements
- 10+ years of experience in webmaster, web development, or digital experience roles, with at least 3–5 years of people management experience
- Proven expertise in website optimization and performance improvements (SEO, speed, conversions).
- Strong technical foundation: HTML, CSS, JavaScript ; experience with CMS platforms (WordPress, headless CMS).
- Hands-on experience with CRM/marketing automation integrations (HubSpot, Salesforce, Marketo, etc.).
- Advanced knowledge of web analytics, CRO, and A/B testing tools .
- Strong leadership skills: ability to manage teams, agencies, and cross-functional stakeholders.
- Excellent communication, planning, and project management skills.
- SaaS or B2B technology experience is a strong plus.
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