Retention/CRM Specialist

Role: Retention Specialist (Customer Life cycle Management)Location: Powai, Mumbai ( note that this will be a Work form Office OpportunityWorking days: 5 days working (Monday to Friday)Position Overview:We are looking for a Retention Specialist (CLM) to help accelerate our efforts and strategy around engaging and retaining existing customers and driving substitution for medicines and managing end-to-end funnel stage metrics for an acquired user to drive better retention. The role involves working closely with cross-functional teams and optimizing customer journeys by understanding and executing growth principles to drive performance. The key objective of the role is to understand and execute an engagement and retention program (using 1st party and 3rd party audiences) that will be a big driver for the higher retention of different user cohorts.Key Responsibilities:Drive the end-to-end customer lifecycle journey through various Engagement and Retention campaigns across customer cohorts.Execute and manage key reactivation mediums like Push/SMS/Email/WhatsApp and In-app and Web channels.Hands-on experience on Platforms like Clevertap, MoEngage, Webengage or other martech tools.Identify the customer and their personas, create relevant customer cohorts and strategies to target these customers effectively across channels.Understand and execute CRM Plan by assessing and experimenting with user segmentation to create custom and more relevant communications pushing users down the funnel.Understand and execute marketing automation and Martech initiatives to develop and execute end-to-end user journeys from onboarding to win backs using various communication platforms.Analyze results, highlight learning, synthesize recommendations to drive channelised growth across platforms.Perform and present extensive campaign reporting daily, weekly and monthly to relevant stakeholders.Qualifications:Graduate or Postgraduate.0-2 years of experience in creating mobile/web application journeys & campaigns on tools like MoEngage, Clevertap, etc.Hands-on experience of digital analytics and an understanding of consumer behavior.Copywriting skills to produce high-quality copies for marketing campaigns and journeys.Must be data-driven with strong problem-solving and analytical skills.The high degree of ownership in taking things from planning to execution to drive results.Hands-on experience with data tools like Mixpanel, Metabase & basic SQL queries is a plus.Experience in a high growth Start-up with similar responsibility would be a plusUnderstanding measurement tools like Appsflyer, GA, etc would be a plusAbout Truemeds:Our vision is to make healthcare affordable and accessible to all. We are a technology-driven, telehealth platform that aims to reduce healthcare expenses and improve healthcare outcomes by democratizing medicine purchases in India. Truemeds is able to recommend best value medicines from top 30 pharma brands in India to customers with precise scientific matching and outcomes history leading up to 70%+ savings for customersNo one should have to choose between their health and their healthcare costs. With this vision - we aim to make healthcare affordable and accessible to all. We are a technology driven, tele-health platform that aims to reduce healthcare expenses and improve healthcare outcomes by democratizing medicine purchase in India. We aim to become the go-to e-pharmacy for the “Smart consumer” to go for best value medicines. Founded by Ex-Abbott executives, Akshat Nayyar and Dr. Kunal Wani , Truemeds has witnessed phenomenal growth in the last 2 years on the back of strong product-market fit and massive organic demand.We have grown at a phenomenal pace with customer love – 60X growth delivered in the last 20 months . Headquartered in Mumbai , we are building a kick-ass team which is passionate to build innovative solutions and willing to go the extra mile to ensure the customer has the best experience. Truemeds has closed its Series B ($22 Million) funding round led by private equity fund Westbridge Capital . The funding round witnessed participation from existing investors as well including InfoEdge Ventures , Asha Impact and IAN Fund . The company plans to utilize the funds to expand in the domestic market and grow exponentially in the days to come.Top links -medicines-at-true-prices-founders- .htmlcapital/amp