Senior Manager II
1 month ago
Flipkart’s media team owns and drives all external marketing for the brand including ATL, BTL and digital advertising. The team works in a fast-moving environment, frequently switching between operational and strategic roles working with some of the country's biggest publishers & media partners.
Media Strategy: Building the right media GTM for complex problem statements. Recommend the right media priorities, mix, weights, phasing and so on, using platform analytics, campaign insights and consumer truths.
Team Management: Prior experience in managing a team or people.
The role will enable you to work on the cutting edge of digital marketing in the country, with access to the latest tech and best practices.
The role is an opportunity to be a part of the marketing culture at Flipkart that is built on Precision, Frugality & Innovation.
QUALIFICATION & EXPERIENCE
6-8 years of experience in media planning at scale, with an understanding of the ad tech ecosystem.
Excellent understanding of measurement tools around ADH/AA/MMM
Ecom/Etail experience would be an added advantage.
Education: Graduation / Post graduation ( Full Time). Premier B School
Measurement: Thinking beyond just media metrics, working towards business attribution of the media impact.
Execution Excellence: Operational Understanding & experience of Meta Ads, Google Ads - Adwords & DV360, X Ads, Snapchat Analytical understanding, Understanding of 3rd Party Publisher Ecosystem. Understanding of Tech KOL & Content Creators ecosystem is good to have.
Ad tech set up: Should be very savvy and be able to evaluate multiple platforms, onboard partners, set planning principles and manage campaigns.
The role requires close collaboration with:
Leadership Team
Brand Team
Partners : Google/Facebook/Twitter
3rd Party - Publisher Ecosystem
Media Agencies
Category Team
Analytics
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