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Marketing Executive

2 months ago

Gurgaon, India MAISON D'​ AURAINE Full time
About the organization:
Maison D' Auraine is a conglomerate with a collection of revolutionary and premium brands in the hair, beauty, and personal care industry. The company started in 2014 by acquiring the rights to GKHair, the world's largest keratin-based hair care brand, known for its patented ingredient Juvexin and used in 80 countries worldwide. Maison D' Auraine has established itself as an industry leader with its detailed logistics, automated business practices, round-the-clock service support, innovative marketing strategies, and in-depth research.
The company aims to provide world-class education and services in collaboration with global trendsetters and artists, nurturing experts in hair and skincare. The organization over the last 10 years has set up its state-of-the-art manufacturing facility, in-house strong R&D, a tech arm in Bangalore, and has signed contracts with the top 10 global brands to distribute, market, and sell their brands across India & parts of Asia. We are now poised to introduce our homegrown brands to the Indian and global markets and be one of the most dominant players in the global beauty industry with unmatched in-house infrastructure.
Introduction:
We’re looking for a skilled and creative social media executive to join our team at Maison D' Auraine.
As a social media executive, you will work collaboratively with our communications and marketing team. You will also manage our social media presence, create and execute strategies and engage with our audience to increase brand awareness. You should be able to lead and manage our digital campaigns to nurture our brand's online visibility — from ideation to final execution and analysis.
If you have a knack for written and verbal communication and enjoy working in an interactive and growth-oriented environment, you could be an excellent fit for the role.
Our remuneration, benefits and growth opportunities align with the industry standards. We practice inclusivity by welcoming aspirants from Marketing, Journalism and Fashion industry to join our workforce.
Objectives of this role:
Work closely with marketing and communications teams to establish and maintain an assertive brand outreach on social platforms.
Develop and execute social media strategies to meet brand objectives.
Support social marketing efforts for other channels, such as PR campaigns.
Your tasks
Monitor the organization's social media accounts and ensure brand consistency in all social media messages, produce reports, etc.
Create relevant and versatile content to engage target audiences, promote our brand and drive engagement.
Report and analyse the performance of social media campaigns and provide insights on performance metrics.
Manage outreach with third-party influencers and plan live events, webinars or conferences.
Coordinate with cross-functional teams (content, graphics, marketing) in a fast-paced environment with multiple deadlines.
Required skills and qualifications
0-1 year marketing, content writing, web design and social media management.
Excellent written and verbal communication skills with problem-solving acumen.
Expertise in social media platforms (like Instagram and LinkedIn).
Strong attention to detail with time-management and organizational skills.
Ability to work independently and manage multiple tasks with ease.
Preferred skills and qualifications
Bachelor's degree in communications, public relations, marketing or a related field.
Knowledge of SEO, SEM and other digital marketing techniques.
Knowledge of social media management tools.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).