Content Writer

4 weeks ago


bangalore, India Wiingy Full time
About The Role:
We are seeking an enthusiastic content writer to join our marketing team to develop and promote original content for our web pages, blog posts, tutorials, and ebooks.
In this role, you will research industry-related topics, develop new content ideas, produce content, and publish it on Wiingy Blog, website, and other media.
Job Description: Full-Time
Location: On-site (Bangalore, HSR)
Work Policy: Work from the office
Experience: 1+ years
What You Will Do:
Use search and social media analytics to identify the digital audience and content trends.
Understand the brand objectives and align them into creative content to be placed across digital platforms, marketing campaigns, promotional material, presentations, and marketing collateral.
Own the content cycle from ideation to production.
Research topics and create topic maps.
Conduct keyword research and competitor analysis to build effective article outlines.
Write well-researched and engaging content.
Publish content and track performance.
Continuously optimize content to rank on SERPs.
Create content for all digital content platforms - websites, blogs, videos, mobile, social media posts, campaigns, etc.
Shape language and tone used in blogs, sales emails, banners, and brochures.
Help in writing scripts for creative inventory going into social media platforms, product packaging, website, marketing campaigns, or any consumer-facing platform.
Conduct in-depth and regular audits of competitor content.
What You Should Have:
Should have 1+ years of experience as a Content Writer, Content Marketer, Content Strategist, Copywriter, Product Copywriter, or similar role.
Familiarity with WP/other CMS systems.
SEO expertise is a must.
Command on at least one SEO Tool e.g. AHREF/Semrush etc.
Knowledge of Backlinking.
Strong knowledge of content management systems e.g. WordPress.
Should have a proven track record of generating leads through search engine-optimized content.
Hands-on content writing capability, when required, plays the role of the individual contributor.
A portfolio of published articles.
A strong foothold on both long-form and short-form content.
Wiingy is a rewarding place to work Great people, a work environment that encourages creativity, and the opportunity to take on roles beyond a job description are just a few of the reasons why you should work with us.
About Us:
Wiingy provides 1-to-1 online tutoring, instructor-led online technology courses, and web tutorials to school students, university students, and working professionals across the globe.
Wiingy works with top verified, qualified, and experienced instructors to deliver online lessons in Coding, Math, Science, Test Prep and over 350 other subjects.
Parents and students have rated the teaching experience as 4.8/5 and above.
We are a community of over 20,000 students across 10+ countries growing daily.
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