Only 24h Left: Performance Marketing
3 days ago
For more about Group Bayport, please visit:
For more about Group Bayport, please visit
Website: ROLE:
Designation- Performance Marketing -Social Media
Location-Mumbai (Vikhroli, West)
Key Responsibilities:
Performance Marketing Strategy:
- Develop and execute data-driven performance marketing strategies to drive growth in customer acquisition, retention, and revenue.- Spearhead digital marketing initiatives across paid and organic channels, with the goal of growing revenue by up to 3x in the next 6 months.
Campaign Planning and Execution:
- Plan, execute, and optimize multi-channel paid media campaigns across platforms, including Facebook, Instagram, Pinterest, and other relevant channels.- Work closely with the creative team to create compelling and engaging ad creatives, messaging, and landing pages to maximize campaign performance.
Data-Driven Decision Making:
- Leverage data analytics and key performance metrics to monitor campaign success and make informed adjustments to strategies.- Collaborate with the data team to deeply analyze customer behavior and use insights to drive continuous improvement in campaign performance.
Budget Management:
- Own and manage performance marketing budgets to ensure maximum ROI and cost-effective campaign execution.- Implement budget forecasting and track spending to optimize budget allocation.
Cross-Functional Collaboration:
- Partner with cross-functional teams, including product, content, and design, to align marketing efforts with overall business objectives.- Work closely with the product team to incorporate product launches into performance marketing strategies.
Testing and Optimization:
- Utilize A/B testing methodologies to optimize campaign elements such as ad creatives, copy, targeting, and budget allocation.- Continuously identify new opportunities for optimization and innovation in paid marketing strategies to drive higher engagement and conversions.
Reporting and Analysis:
- Deliver regular and detailed reports on campaign performance, providing insights and actionable recommendations for leadership and stakeholders.- Understand multi-channel paid media strategies and deliver holistic insights on campaign performance, user engagement, and ROI across platforms.
Qualifications:
- Bachelor’s degree in marketing, business, or related field.- 5+ years of relevant experience in paid social media marketing or performance marketing.- Expertise in social media marketing, with deep hands-on experience in managing paid social media campaigns across platforms such as Facebook, Instagram, Pinterest, and more.- Expertise in managing and optimizing complex catalogs to run campaigns- Proficiency in social media analytics and digital marketing tools, with a strong understanding of data analysis. Adobe would be added advantage.- Proven ability to develop and execute successful digital campaigns that drive traffic, engagement, and conversions.- Strong written and verbal communication skills, with an ability to collaborate effectively with cross-functional teams and stakeholders.- Excellent analytical skills with the ability to use data to provide evidence-based recommendations.- Critical thinking, problem-solving, and time-management skills.- Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
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