Marketing Coordinator

4 weeks ago


mumbai, India Fortran Steel Pvt. Ltd. Full time

Job Title: Marketing Coordinator

Location: Ghatkopar (East), Mumbai

Job Description:

Responsibilities:

  • Marketing Strategy: Develop and execute marketing strategies to promote Fortran Steel's products and services.
  • Digital Marketing: Manage digital marketing campaigns, including social media, email marketing, and website content updates.
  • Content Creation: Create and curate marketing content such as blog posts, infographics, videos, and other materials to engage the target audience.
  • Market Research: Conduct market research to identify trends, competitors, and customer preferences.
  • Advertising and Promotion: Plan and execute advertising and promotional campaigns, both online and offline.
  • Brand Management: Ensure brand consistency across all marketing materials and campaigns.
  • Events and Trade Shows: Coordinate participation in industry events and trade shows to promote the company's products.
  • Collaboration: Work closely with the sales team to provide them with the necessary marketing materials and support.
  • Data Analysis: Analyze marketing metrics and report on the effectiveness of marketing campaigns.
  • Budget Management: Manage the marketing budget effectively and efficiently.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
  • Proven experience in marketing, preferably in a B2B industrial or manufacturing context.
  • Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
  • Strong communication skills, both written and verbal.
  • Creative thinking and the ability to develop engaging marketing content.
  • Strong analytical skills to assess marketing campaign performance and make data-driven decisions.
  • Ability to work independently and as part of a team, managing multiple projects simultaneously.
  • Knowledge of the steel industry or similar industrial sectors is a plus.
  • Proficiency in using marketing software and tools.
  • Strong organizational skills and attention to detail.
  • Flexibility and adaptability in a dynamic work environment.
  • Knowledge of the local market and customer base in Ghatkopar (East) and the wider Mumbai region is a plus.



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