Marketing Coordinator
4 weeks ago
Job Title: Marketing Coordinator
Location: Ghatkopar (East), Mumbai
Job Description:
Responsibilities:
- Marketing Strategy: Develop and execute marketing strategies to promote Fortran Steel's products and services.
- Digital Marketing: Manage digital marketing campaigns, including social media, email marketing, and website content updates.
- Content Creation: Create and curate marketing content such as blog posts, infographics, videos, and other materials to engage the target audience.
- Market Research: Conduct market research to identify trends, competitors, and customer preferences.
- Advertising and Promotion: Plan and execute advertising and promotional campaigns, both online and offline.
- Brand Management: Ensure brand consistency across all marketing materials and campaigns.
- Events and Trade Shows: Coordinate participation in industry events and trade shows to promote the company's products.
- Collaboration: Work closely with the sales team to provide them with the necessary marketing materials and support.
- Data Analysis: Analyze marketing metrics and report on the effectiveness of marketing campaigns.
- Budget Management: Manage the marketing budget effectively and efficiently.
Qualifications:
- Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
- Proven experience in marketing, preferably in a B2B industrial or manufacturing context.
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, and content management systems.
- Strong communication skills, both written and verbal.
- Creative thinking and the ability to develop engaging marketing content.
- Strong analytical skills to assess marketing campaign performance and make data-driven decisions.
- Ability to work independently and as part of a team, managing multiple projects simultaneously.
- Knowledge of the steel industry or similar industrial sectors is a plus.
- Proficiency in using marketing software and tools.
- Strong organizational skills and attention to detail.
- Flexibility and adaptability in a dynamic work environment.
- Knowledge of the local market and customer base in Ghatkopar (East) and the wider Mumbai region is a plus.
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