Google ads

4 weeks ago

Surat, India YALAVARTHI SOFTWARE SOLUTIONS PRIVATE LIMITED Full time

We’re looking for a Google Ads Specialist experienced in App Campaigns (UAC) to manage and optimize paid user-acquisition campaigns for our mobile apps across global markets.You’ll work closely with our growth and analytics teams to scale installs, improve retention, and maximize ROI.Key Responsibilities:- Plan, create, and optimize Google App Campaigns (UAC) for Android apps.- Manage campaign budgets, bids, and creatives to achieve CPI and ROAS goals.- Analyze campaign data to identify user behavior trends and optimize performance.- Coordinate with design and product teams to improve creative assets and landing experiences.- Run A/B tests for ad copy, targeting, and creative variations.- Work with Firebase, Play Console, and Google Analytics for data-driven insights.Requirements:- Minimum 1 year of experience managing Google App Campaigns (Ad Words).- Strong understanding of mobile attribution and conversion tracking.- Familiarity with Firebase, MMPs (Apps Flyer / Adjust), and Google Analytics for Firebase.- Proven success in scaling installs or lowering CPI in app-based campaigns.- Analytical mindset with good Excel / data-visualization skills.Good to Have:- Experience with Facebook Ads / Meta campaigns for app promotion.- Understanding of ASO (App Store Optimization).- Knowledge of creative trends in Tier-1 markets (USA, UK, Canada, etc.).How to Apply:Send your resume and portfolio (campaign screenshots or case studies) to

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    4 weeks ago

    Surat, India YALAVARTHI SOFTWARE SOLUTIONS PRIVATE LIMITED Full time

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