Commerce manager

3 weeks ago

Solapur, India AIWO Full time

Experience: 2–3 years (min. 2 years hands-on) • Location: Chennai • Function: E-commerce + Omni-channel Media Buying Role Purpose Own product feed health and marketplace revenue while leading end-to-end media buying across programmatic (DV360/TTD), OTT/CTV, display/video, search/shopping, social, audio, DOOH/OOH, and managed TV/radio/print—from planning and negotiation to trafficking, verification, optimization, and measurement. Key Responsibilities 1) E-commerce Feeds, Listings & Marketplaces Build/optimize Google Merchant Center feeds (titles, GTIN/MPN, taxonomy, shipping/tax); fix disapprovals & policy flags; use rules/supplemental feeds. Manage Amazon, Flipkart, 1mg catalogs: A+ content, variations, reviews/Q&A, pricing/deals, Buy Box strategy. Align inventory/price with Ops; plan sale events, coupons, bundles; PDP CRO (image stacks, bullets, comparison tables, FAQs). 2) Media Buying (Digital + Traditional) Programmatic Display/Video/CTV: Open auction, PMPs, PG; VAST/VPAID; CTV supply planning. Search/Shopping/Commerce: Google Search, Shopping/Performance Max, retail media (Amazon/Flipkart). Paid Social: Meta, You Tube, (if B2 B), Tik Tok (policy-dependent). Audio: Spotify/Jio Saavn (self-serve or I/O). DOOH/OOH & Print/TV/Radio: Plan, negotiate, raise I/Os, track proofs of performance. Set budgets, flighting, Reach/Frequency/GRP plans, rate negotiation, value-adds & make-goods. 3) Ad Ops, Brand Safety & Measurement Trafficking via CM360 (or equivalent): creatives, tags, macros; naming conventions; frequency caps, geo/dayparting. Verification: Implement IAS/DV/Moat for viewability, IVT, brand suitability (GARM tiers, block/inclusion lists). Attribution & lift: geo-holdouts, conversion lift studies; MMM/MTA literacy; incrementality mindset. 4) Optimization & Analytics Bid/budget pacing, SPO, audience overlap control, creative rotations, negative keywording, query sculpting via feeds. Build SKU-level P&L and dashboards (ROAS, TACOS, CPM/CPV/VCR, viewability, IVT, effective frequency). Run structured A/B tests; maintain media calendar & test log. Tool Stack (You must already use most of these) DSPs: Google DV360, The Trade Desk (TTD), Amazon DSP (nice). Ad Server/Trafficking: Campaign Manager 360 (CM360), Floodlight. Verification: Integral Ad Science (IAS), Double Verify (DV), Moat. Search/Commerce/Social: Google Ads (Search/Shopping/PMax/You Tube), Amazon Ads, Flipkart Ads, Meta Ads. DOOH/Audio: Vistar (DOOH) or equivalent; Spotify Ad Studio. E-com/Feeds: Google Merchant Center, feed rules/supplemental feeds; Shopify product/metafields, bulk editors. Analytics: GA4, Looker Studio, GSC; Sheets/Excel (QUERY, INDEX-MATCH, PIVOT, REGEX); Tag Assistant, Pixel Helpers. Certifications (Preferred) IAB Digital Media Buying & Planning Google Marketing Platform: DV360 & CM360 Google Ads (Shopping/Search/Video), Amazon Advertising GA4 Certification IAS/DV brand safety modules (nice to have) Must-Have “2+ Years Hands-On” Experience (Hard Screen) Programmatic: Planning, launching, and optimizing in DV360 or TTD (audiences, PMPs/PG, pacing, VCR, viewability, brand safety). Ad Ops: Trafficking in CM360 (floodlights, frequency, naming, QA). Verification: Applying IAS/DV/Moat and acting on viewability/IVT reports. Shopping/Commerce: Managing GMC feeds and running Shopping/PMax; marketplace ads (Amazon/Flipkart). Planning/Negotiation: Building reach/frequency/GRP plans; negotiating rates/I/Os for at least one of DOOH/OOH/print/radio/TV.

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