Digital Marketing Specialist

7 days ago


Bengaluru, India OrcHire.ai - World's Most Advanced Hiring Co Pilot Full time

About Us: OrcHire.ai powers the future of intelligent, bias-free hiring for modern enterprises. The Digital Marketing Specialist will accelerate B2B customer acquisition, engagement, and brand authority within the HR tech SaaS domain.Responsibilities: Develop, execute, and optimize multi-channel digital campaigns targeting HR leaders, recruiters, and staffing firms across global markets.​ Drive qualified leads for demos, trials, and recruitment platform onboarding using paid ads, content marketing, SEO, and social media.​ Own and grow organic search, paid campaigns (, Google, programmatic), and account-based targeting for enterprise clients.​ Collaborate on marketing automation, funnel design, and campaign analytics to ensure velocity-driven performance.​ Create and promote thought leadership content: case studies, webinars, whitepapers, and blog posts positioned for HR tech buyers.​ Manage drip campaigns and nurture flows for top-of-funnel engagement and conversion.​ Analyze customer journey data to inform creative and messaging strategies, optimizing CAC and ROI for all channels.​ Partner with Sales and Product teams to align messaging, launch GTM motions, and co-develop use-case campaign flows.​ Track and report on campaign performance, leveraging SaaS benchmarks and best practices to maximize impact.​ Requirements: Bachelor’s/Master’s in Marketing, Communications, or related discipline.​ 2+ years of experience in B2B SaaS digital marketing, preferably in HR tech or enterprise software sectors.​ Proven expertise in SEO, SEM, paid media, and marketing automation platforms (HubSpot, Marketo, or similar).​ Strong skills in analytics, reporting, funnel management, and attribution modeling.​ Experience with account-based marketing (ABM) for enterprise demand generation is a big plus.​ Track record of executing performance-focused campaigns and scaling lead pipelines for SaaS products.​ Excellent written, verbal, and visual content skills.​ Collaborative mindset, able to work closely across Product, Sales, and Customer Success.​ ​Join OrcHire.ai and amplify the reach of Aria, our multi-agent hiring intelligence platform - revolutionizing how companies discover, evaluate, and connect with top talent worldwide.



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