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▷ 3 Days Left: Growth Marketer
1 week ago
Wednesday is an engineering services company. We provide services in Data Engineering, applied AI and Application Modernization. We partner with ambitious companies to solve their most pressing engineering challenges.
Job Description
As a growth marketer you will work towards creating & implementing strategies that help Wednesday generate marketing qualified leads. Your high-level day-to-day activities will include:
- Research & Strategise: Go beyond the basic demographic, psychographic, and technographic research. Study our ideal customer, the pain points they have and create strategies that you can use to address them.- Advertise: Use paid advertisements to address how our services can help our ideal customer persona.- Experiment: Run quick weekly experiments through different segmentation techniques to understand what strategies have the most merit.- Re-target: Use re-targeting strategies to cross promote our services and expertise to visitors and prior customers.- Outbound: Create outbound strategies via email, social media, and other mediums to promote awareness about our expertise and offerings.- Partner: Create a partner ecosystem including - ISVs, OEMs, Venture, Angel networks and more.- Analyse: Study & analyse the data from each campaign. Use the data to fuel further campaigns.- Report: Create dashboards and report details of experiments and the learnings from each using data to your team and upper-management.
Benefits
- Freedom: An environment where you get to practice your craft. No micromanagement.- Comprehensive healthcare: Healthcare for you and your family.- Growth: A tailor-made program to help you achieve your career goals.- A voice that is heard: We don't claim to know the best way of doing things. We like to listen to ideas from our team.
Requirements
- Min 3 years of experience with Growth Marketing- Copy writing- Experience digital advertisement channels and tools.- Experience working with an IT services company is a must.- Ability to work with designs and give creative briefs.
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