Director / Associate Director - Digital Marketing

4 days ago

Kochi, India QBurst Full time

Description :We are seeking an experienced Digital Marketing Senior to lead and scale QBurst’s digital marketing and MarTech practice, driving innovation across analytics, automation, and omnichannel campaigns. Responsibilities: Lead the digital marketing and MarTech practice, defining the vision, strategy, and roadmap across marketing automation, analytics, SEO, SEM, social media, and content marketing Drive successful delivery of digital marketing engagements, ensuring measurable business outcomes and client satisfaction Collaborate with leadership and corporate marketing teams to strengthen brand presence and demand-generation initiatives Build and scale capabilities across key platforms such as HubSpot, Salesforce Marketing Cloud (SFMC), Adobe Campaign, and Google Marketing Platform Provide consultative leadership to clients, engaging CXOs/CMOs on digital transformation and ROI-driven strategies Define governance models, delivery frameworks, KPIs, and best practices to ensure consistency and excellence across projects Mentor, coach, and inspire high-performing teams to foster collaboration, innovation, and continuous learning Requirements: 15–20 years of experience in digital marketing, with at least 7+ years in leadership roles managing large teams and multi-channel engagements Deep expertise in MarTech platforms (SFMC, HubSpot, Adobe, Dynamics, Google, etc.) and digital services (SEO, PPC, analytics, social, content, performance marketing) Proven experience in scaling digital marketing practices within IT services, consulting, or digital agency environments Strong understanding of customer journey mapping, omnichannel campaign design, personalization, and data-driven marketing Experience in proposal development, pre-sales, and go-to-market strategy execution Familiarity with AI-driven marketing, marketing data platforms, and advanced analytics tools is a strong plus Excellent leadership, communication, and stakeholder-management skills with the ability to engage C-suite executives Strategic, collaborative, and adaptable mindset with a proven ability to mentor and develop high-potential talent

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