GM- Social Media | 4+ Years

3 weeks ago

gurugram, India Michael Page Full time
To work with one the India's leading organization To work with one the India's leading organization

About Our Client

Our Client is one of the fastest growing Stand Alone Health Insurers in the country.

Job Description

Strategy: Develop Social Media strategy and implement framework to achieve Brand objectives. Create content strategy and map role of different social media platforms.
Digital Campaign Management: Translate Brand strategies into focused Digital campaigns.
Ability to ideate: plan & execute campaigns from insight to final deliverable
Creative Excellence: Understanding Brand Guidelines & Design philosophy to create compelling and persuasive creative assets across formats. Experience with Reels; Stories; AMA; Polls; Digital Videos etc.
Media Deployment: Experience with formulating and deploying Digital Media plans optimized for campaign objectives across multiple platforms
Community Engagement: Ability to build & engage communities through insightful & creative communication. Experience with CRM & CDP tools for database management.
Influencer Marketing: Experience of working on Influencer campaigns
Moment Marketing: Ability to think on-your-feet and spots trends that can be leveraged with creative content
ORM & Social Listening: Hands on experience in managing Online Reputation Management and generating periodic Social Listening & Sentiment Analysis reports
Measurement: Measurement & Reporting on the performance for all Digital Campaigns on key KPIs. Ability to formulate picture of success for campaigns.
Product Launches: Collaborate with Products Team & co-create Digital first Product launch plans
Data Analysis: Ability to work with large cross functional data-sets and generate actionable data driven insights on performance and spends

The Successful Applicant

4+ years of work experience, Working in Consumer Internet Industry or Digital Advertising Agency Proven track record as Social Media Manager; Hands on experience in Content Management & ability to deliver creative content across formats, Knowledge of Online Marketing Channels,Familiarity with Web Design, Hands on experience of managing Social Media handles; Understanding on Influencer Marketing, Moment Marketing; Building Digital Films, Copywriting Skills, Interpersonal skills, Data analysis,Ability to adapt to change

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