Chief Marketing Officer

1 month ago

mumbai, India Michael Page Full time
Be a part of the leadership team for within a leading financial institution Market leading compensation & other benefits

About Our Client

The client is a leading global financial institution with presence across multiple product lines

Job Description

Lead, conceptualize & manage performance campaigns, branding initiatives, innovative content strategies across offline, BTL & digital media platforms Be in-charge of driving internal & external corporate communication for the firm Drive the new wave of online and digital growth within the organization and also with the clients Identify channels for brand reach and lead generation activities Identify & use new-age technologies as a backbone for building organization intelligence and information Build a solid in-house team to lead all marketing efforts including SEO, SEM, Affiliate, Email, WhatsApp, Social Media, Analytics and content Measuring the impact of social media content on the website & manage external marketing partners and agencies Planning and budgetary control of all marketing and technology efforts and being responsible for all campaign deliverables Provide insightful recommendations and thought leadership initiatives based on prior experience, industry trends and analytics Make digital the core of all customer understanding and analytics to drive business strategies Defining change management for all domains, lead management & conversion process

The Successful Applicant

Over 18 years of retail-heavy experience preferably across Banking/NBFC/Insurance/Asset management etc which caters to the mass market. Experience across other similar sectors like FMCG/Telecom etc might be relevant Must have displayed leadership skills, preferably should have worked as Head of Marketing / CMO in previous stints leading multiple branding / marketing campaigns

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