Ad Trafficker

4 weeks ago

bangalore, India grapes Full time
Main responsibilities:
Understand Ad Ops and Tech within the wider marketing mix and its strategic importance throughout the customer journey.
Ensure that web analytics, behavioural targeting, ad verification and brand measurement tags are implemented correctly to deliver on brand goals in the wider measurement of digital advertising campaigns.
Support the team in querying trafficking requests that are unclear or incorrect, and presenting information effectively either via call or email when asking or responding to queries
Analyse and develop tracking on the clients’ websites to ensure effective user and conversion measurement takes place from ad to site
Communicate effectively with internal and external teams to ensure all conventions and processes are accurately followed
Work with the Analytics team to ensure that all relevant information is being captured and included within our Data Dashboards
Other desired skills
Minimum of 1-year experience in Ad Ops or trafficking experience in a similar role.
In depth experience of trafficking and campaign management
Ability to develop relationships with internal teams
Strong problem solver and able to quickly identify potential issues and build workable solutions.
Self-starter with a ‘can do’ attitude
Excellent attention to detail
Effectively manage and prioritise workload and coach team to be able to do this

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