Freelance graphic designer

4 weeks ago

Lucknow, Uttar Pradesh, India TaxBuddy Full time

Tax Buddy helps millions of Indians file taxes quickly and accurately, combining expert assistance with AI. We're growing fast on Instagram, You Tube, and Whats App. We're looking for a social-first designer who can turn complex money topics into thumb-stopping visuals.What You'll DoDesign daily social content: Instagram carousels, reels covers, short video graphics, You Tube thumbnails, story templates, creatives, and Whats App broadcast art.Own the visual system: Maintain and evolve our social brand guidelines, typography, color, iconography, and illustration style.Concept → Creative: Translate content briefs into clear visual narratives, data visuals, and memes that are easy to grasp and fun to share.Motion & video support: Create lightweight motion graphics (titles, lower-thirds, transitions) and edit simple reels when needed.Data-informed design: Iterate based on performance metrics (shares, saves, CTR, watch time) with rapid A/B tests (e.g., two thumbnail variants).Speed + quality: Turn around quick news-reactive posts without sacrificing clarity or brand tone.Collaborate: Work closely with content, copy, and performance teams to align on campaign objectives and timelines.Asset management: Maintain a clean, searchable library of design files and templates.What You've Done (Must-Haves)2–5 years of hands-on social design experience for consumer brands or media (finance/fintech is a plus).A strong portfolio of Instagram-first work (carousels, thumbnails, short-form graphics, data illustrations).Proficiency in Figma and Adobe CC (Photoshop, Illustrator); basic After Effects/Premiere for motion.Comfort with data visualization (turning numbers into clean, digestible graphics).Solid typography & layout fundamentals, with sharp attention to detail and consistency.Ability to work in fast sprints, manage multiple briefs, and deliver on deadlines.Fluency in English; working knowledge of Hinglish tone for culturally relevant posts.Nice to HaveExperience designing for Whats App campaigns and You Tube (thumbnails that drive CTR).Knowledge of AI/automation tools (e.g., Firefly, Midjourney, Runway) to speed up workflows.Basic illustration skills (simple, on-brand characters/icons).Understanding of Indian tax/personal finance content and what hooks drive shares.How We Measure Success (KPIs)Growth in shares, saves, and completion rate on carousels/reels.CTR uplift on thumbnails and ad creatives.Production velocity: quality output per week without rework.Consistent brand adherence and reduced time-to-publish.What You'll GetImpact: Your designs will educate millions and demystify money.Creative freedom with a data-driven team that loves to experiment.Learning budget, modern tools, and a collaborative, no-ego culture.

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