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Product Marketing Manager

1 month ago

Surat, India Yanolja Cloud Solution Full time

About Yanolja Cloud Solutions

Yanolja Cloud is a leading global provider of end-to-end hospitality technology solutions, transforming how properties operate, distribute, and grow. With a suite of innovative SaaS products and integrated platforms, we empower hotels, travel businesses, and accommodation providers to drive efficiency, increase revenue, and deliver exceptional guest experiences.

Role Overview

We are seeking a strategic and driven
Product Marketing Manager
to lead go-to-market (GTM) efforts, craft compelling product narratives, and drive customer adoption across our portfolio. This role requires a strong blend of market research, storytelling, cross-functional collaboration, and customer-centric thinking. You'll play a critical role in translating product capabilities into business value, driving growth, and ensuring market success.

Key Responsibilities

Go-to-Market Strategy

Plan and execute successful product launches and feature rollouts in coordination with Product, Sales, Customer Success, and Marketing teams.

Positioning & Messaging

Develop clear, differentiated, and compelling product positioning and messaging tailored to different customer segments and buyer personas.

Sales Enablement

Create high-impact sales tools including pitch decks, one-pagers, product briefs, FAQs, and training materials to support the sales team.

Customer & Market Insights

Conduct customer research, analyze competitor offerings, and stay updated on market trends to refine product strategy and GTM approach.

Campaign Management

Collaborate with content and demand generation teams to design and deliver product marketing campaigns that drive engagement and adoption.

Internal Communication

Ensure all internal stakeholders are well-informed on product updates, value propositions, and messaging through regular briefings and enablement sessions.

Performance Tracking

Monitor and report on the success of product marketing initiatives, providing insights and recommendations for continuous improvement.

Measurable KRAs & Targets

Drive successful execution of product launches with cross-functional alignment.

Ensure strong and consistent product positioning across all channels.

Enable the sales team with effective collateral and training to improve deal velocity.

Generate customer and market insights to inform strategic decisions.

Support adoption and engagement through targeted marketing campaigns.

Maintain effective collaboration and timely delivery across teams.

Contribute to key business goals such as product adoption, revenue growth, and customer satisfaction.

Required Skills & Experience

Proven experience in
product marketing
, ideally within B2B SaaS, travel tech, or hospitality domains.

Strong understanding of
buyer journeys, value-based messaging, and GTM strategies
.

Excellent verbal and written communication skills with the ability to simplify complex concepts.

Experience working cross-functionally with Product, Sales, and Customer Success teams.

Familiarity with marketing tools (CRM, CMS, analytics platforms) and sales enablement tools.

Self-starter with strong project management and organizational skills.

Analytical mindset with the ability to derive insights from data.

Creative thinker who thrives in a fast-paced and dynamic environment.

Nice to Have

Experience in marketing API-based platforms or integrated ecosystems.

Background in hospitality, travel distribution, or related technology sectors.

Exposure to global or multi-market product launches.

What We Offer

Opportunity to shape product strategy at a global hospitality tech leader.

A fast-paced, collaborative, and high-growth work environment.

Career development and cross-functional exposure across global markets.

Competitive compensation and performance-based incentives.