Social media marketing executive

3 weeks ago

Vijayawada, India Yashaamm Fashions Pvt Ltd Full time

About AleiaAleia is an upcoming premium fashion brand dedicated to power dressing for women. We aim to redefine how women present themselves in the boardroom, at events, and in everyday professional life combining global aesthetics with the confidence of timeless elegance.About SarhaSarha is a premium women’s ethnic wear brand, rooted in tradition yet styled for the modern woman. We celebrate craftsmanship, culture, and elegance through timeless designs that bring heritage to everyday and festive occasions.We are looking for a creative and driven Social Media Marketing Executive to manage and grow the digital presence of both Aleia and Sarha.Key ResponsibilitiesContent Creation & Strategy• Create and execute engaging content (posts, reels, stories, BTS, campaigns) tailored to both Aleia and Sarha across Instagram, , and other platforms.• Develop and manage monthly content calendars for both brands.• Adapt global fashion trends and cultural narratives into unique storytelling aligned with each brand’s voice.Influencer Collaborations & UGC• Identify, connect, and collaborate with influencers, creators, and micro-influencers relevant to each brand.• Drive UGC (user-generated content) campaigns to strengthen brand trust and community engagement.Community Engagement & Analytics• Manage DMs, comments, and community spaces with authentic engagement.• Track performance metrics and provide actionable insights for growth in reach and engagement.Trend Spotting & Creative Execution• Stay updated on global fashion, ethnic fashion, and social media trends.• Capture behind-the-scenes (BTS) content showcasing each brand’s unique story.• Support personal branding initiatives for the founders and leadership team.Who We’re Looking For• Strong passion for fashion, luxury, and lifestyle with the ability to balance global power dressing (Aleia) and traditional ethnic fashion (Sarha).• Hands-on experience managing social media for fashion/lifestyle brands is preferred.• Creative thinker with good knowledge of tools like Instagram, Canva and scheduling platforms.• Strong communication and community-building skills.• Organized and agile, able to manage multiple brands simultaneously.What You’ll Gain• Experience managing two premium fashion brands under one role.• Opportunity to work directly with the founders and creative team.• Hands-on exposure to both global fashion (Aleia) and ethnic fashion (Sarha) markets.• A platform to showcase your creativity and build a strong professional portfolio.Location: Khar (West), MumbaiType: Full type on-siteApply now here on or send your resume to

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