Marketing Operations Specialist
3 weeks ago
Job Brief:Your job as a Marketing Operations Specialist is to support the Marketing team in maintaining, optimizing, and integrating a set of marketing tech stack along with ensuring high data quality & accessibility. You will also be responsible for assisting the Marketing team in analysis, planning and strategy.
Responsibilities:Manage our Marketing tech stack to help the team execute, track, and optimize on a wide range of marketing campaigns, including email campaigns, webinars, advertising, and eventsBuild, test, deploy, and optimize processes across all stages of the marketing funnelAutomate and improve data quality and data management initiatives, including segmentation, list management, and lead processes in CRMConduct customer database analysis, identify growth patterns and gaps, and partner with Demand Generation team to optimize lead generationSupport the marketing team on product launches and field marketing initiativesPartner with the Sales Development team on building and managing Target Account Lists for their Outbound activitiesBe on the lookout for the best tools and platforms in the market which would help the company in streamlining their Sales and Marketing processes.
Requirements:Minimum of 2 years of experience in a Marketing Operations or a similar roleGood attention to detailExcellent verbal and written communication skillsExcellent analytical and problem-solving skillsExperience with reporting and analyticsAbility to work independently in a fast paced environmentA solid understanding of Salesforce and HubSpotPast experience working for an early stage startup is an added advantage
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