Marketing Executive
7 days ago
What are the Key Deliverables in this role?
Graduated between - 2019 - 2022
Driving Monthly Brand KPIs via monitoring & execution of planned initiatives
Strong execution of Go-To-Market inputs to ensure timeline adherence
Lead the brand scorecard data analysis and share actionable for monthly reviews
Manage the promo/pricing/pack change transitions for on-time delivery
Co-create with the BM on brand messaging for GTM elements, Ecom pages etc
Analyze data sources to share actionable insights eg, Brand track, any other data sources
Analyze reports to share concerns & opportunity areas on brand metrics like market share, penetration etc to help brand manager take decisive actions
Track stock ageing, billing efficiencies etc to highlight and minimize business loss
Analyze primary, secondary sales, distribution metrics to ensure month targets are on track
Gathering competition intelligence: Tracking competition data on following parameters
MRP + Schemes and flag off changes wherever applicable
New product or communication launch
Coordinate with cross functional teams and vendor partners
Ensure timely connectivity of Launch elements, POSM, merchandises etc in market
Timely approvals and closures of vendor payments, contracts and internal IOs
About the Role:
What are the Critical success factors for the Role?
Strong execution skills with ability to deliver multiple tasks under timelines
Overall experience of at least 4 years in Marketing
Strong analytical skills – Good Excel working with ability to run varied formulas
Ability to manage 1-2 small BTL driven brands independently
Has worked in BTL led role / organization with some creative development
Fluent in oral and written communication
Experience in FMCG brand management preferred
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