Marketing Operations Specialist

4 weeks ago

Bengaluru, India Unifize Full time
Job Title: Marketing Operations Specialist

Location: Bangalore, India

About Unifize

At Unifize, we're building a SaaS platform that revolutionises process efficiency for product development, quality, and operations teams in ISO and FDA regulated companies, especially in the medical device, pharmaceutical, nutritional supplement, and cosmetics industries.

By integrating communication, data, documents, and workflows into a single source of truth, we help our customers deliver better products on time, on budget, and with reduced risk.

Please review:

  • Case studies and testimonials from customers who talk extensively about their transformational experience using Unifize.
  • Platform page that explores the various pioneering platform features
  • About us, which includes a questionable piece of amateur dramatics by the founders.
The Role

We are hiring a Growth & Revenue Operations Associate to take full ownership of multichannel GTM execution, build scalable systems, and drive KPI-driven growth across the sales and marketing funnel.

This is a high-impact, high-ownership role that's ideal for someone who thrives in fast-paced environments, is data-obsessed, and excels at bringing structure to ambiguity.

Responsibilities

Channel Ownership & Campaign Execution

  • Lead the execution of PPC, PPL, outbound, and inbound campaigns
  • Coordinate campaign workflows including landing pages, assets, automation sequences, and tracking
  • Design and run experiments across channels to uplift acquisition and conversion KPIs

KPI Monitoring & Optimization

  • Track funnel performance metrics (MQL–SQL conversion, pipeline velocity, CAC)
  • Identify bottlenecks and optimization opportunities using data-driven insights
  • Build dashboards and automate performance reporting for the Sales and Marketing teams

Feedback Loops & Cross-Team Collaboration

  • Act as the bridge between Sales, Marketing, and Product teams
  • Own the marketing-to-sales handoff and lead qualification process
  • Establish feedback loops to align messaging, targeting, and GTM initiatives with real-time sales insights

Systems, Automation & Process Building

  • Manage CRM and campaign tools like HubSpot, GA4, and attribution systems
  • Set up lead scoring, reporting frameworks, and qualification workflows
  • Ensure data hygiene and system scalability to support performance visibility
You're a Great Fit If You…
  • Have 2–3 years of experience in Growth Ops, RevOps, or B2B SaaS Marketing/Sales Ops
  • Are highly analytical and self-driven, with a strong inclination toward data and experimentation
  • Are familiar with CRM and automation tools (Salesforce, GA4, Account Identification tools, etc.)
  • Experience with PPC channels like LinkedIn, Gartner, and Google
  • Experience with Sales Engagement tools like Salesloft, Outreach, etc.
  • Thrive in cross-functional settings and can work independently in fast-paced environments
  • Enjoy building scalable processes from scratch and iterating continuously
Bonus Points
  • Hands-on experience with SQL, funnel analytics, and attribution tracking
  • Familiarity with Zapier, Notion, Google Data Studio, or other automation and no-code tools
  • Prior experience in early-stage SaaS startups or GTM teams
Why This Role is Unique

You'll be at the heart of our growth engine—strategizing, executing, and optimizing at the intersection of Sales, Marketing, and Product. This is a rare opportunity to build foundational systems and drive experimentation at a fast-growing SaaS company.

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